He is a management and forensic consultant working with domestic and international marketing and sales. He advises parties involved with contracts between manufacturers' representatives, suppliers, global customers and industrial distributors. He promotes conflict resolution between parties involved in representative agreements and distribution agreements. During the past 30 years, he has been involved in establishing and managing marketing and sales organizations throughout America, Europe and Asia.

NEW ERA CONSULTING,
President 1999 to present
Forensic and management consultant specializing in international and domestic marketing and sales.
● Create and upgrade Distribution Agreements tailored to meet specific needs of manufacturers and distributors.
● Testify at Trial, Arbitration and Deposition as an expert witness in cases between global supplilers, manufacturers' representatives and industrial distributors, serving plaintiffs and defendants.
● Develop custom Representative Agreements for clients designed to meet specific needs of reps and manufacturers.
● Write and publish numerous articles pertaining to Representative and Distributor Agreements.

SAND HILL ANGELS,CA

Chief Financial Officer 2000 to present
Co-founded an organization composed of seed-capital investors with a focus on semiconductors, life sciences, and enterprise software.
● Screened hundreds of start-up business plans
● Registered several LLCs with all federal, state and local government agencies
● Coordinate liaison with entrepreneurs during fund-raising

BE HERE CORPORATION,CA

President, CEO and Director 1998
Directed start-up company in development of imaging products for 360 photography used in remote viewing and teleconferencing, and transmittable via the Internet.
● Maximized resources and brought new technology into production stage by creating and implementing new Strategic Plan and system of fiscal discipline.
● Recruited and hired key managers, and built an effective team among engineering, sales, marketing, and manufacturing units.
● Designed innovative Marketing Plan for quickly introducing targeted industries to dramatic utilization of products.
● Conducted all Board meetings and developed solid working relationships with investors.

PHILIPS SEMICONDUCTORS,CA

Vice President, North American Sales and Marketing 1994-1998
Assumed full P&L responsibility for sales and marketing throughout North America, including logistics, finance, and quality assurance.
● Restructured and led team of over 400 in improving service to strategic customers (IBM, Compaq, Hewlett-Packard, Ford, Motorola) while lowering operating costs 4%.
● Drove public relations campaign that established brand-name awareness of Philips among end-users and significantly enhanced employee pride.
● Grew revenues from $590M to $870M without increasing headcount, and turned around a five-year decline in market share.
● Integrated entire Western Digital division into Philips upon acquisition.
● Negotiated contracts with strategic customers, industrial distributors and manufacturers representatives.
● Directed an effort that resulted in the North American sales and marketing team becoming the first worldwide to achieve ISO-9000 certification.

WESTERN MICRO TECHNOLOGY, INC., CA

President, Components Division 1994
Senior Vice President, Sales and Marketing 1993
Responsible for P&L and revenue growth of a $100 million industrial electronics distributor.
● Returned organization to profitability after four consecutive years of losses. Grew revenue 34 percent during first full year.
● Upgraded several management positions and instilled a "can-co" attitude nationwide.
● Shifted focus from commodity to higher profit, value-added products.
● Switched from a revenue-driven to a profit-driven incentive program, resulting in a seven-fold increase in corporate profits.
● Negotiated with and added complementary suppliers to the line card.

ADVANCED MICRO DEVICES, INC., Japan

President, AMD Japan 1988-1992
Vice President, Sales and Marketing, Asia Pacific Operations 1988-1991
Japan: Developed 140-person sales organization and increased sales by more than 70%.
● Grew revenues from 12 billion in 1987 to 26 billion in 1992.
● Integrated MMI and AMD operations into a single entity throughout Japan upon merger.
● Regularly participated in U.S.-Japan semiconductor trade negotiations.
Asia: Built staff from 6 to 32 in four Asian markets: Korea, Taiwan, Singapore, and Hong Kong, and achieved 61% annual growth in sales.
● Improved market share from less than one percent to more than five percent by customizing distribution strategies to meet each countrys requirements.
● Negotiated contracts with major customers throughout the Pacific Rim.
● Grew revenues from $10 million to $175 million in five years.
● Consolidated MMI and AMD operations into single entity throughout Asia Pacific after merger.

Vice President, Strategic Sales 1985-1988
Created strategies, business plans, and tactics to increase market share with the worlds largest users of semiconductors.
● Focused sales resources on six North America-based strategic customers and managed DEC, Hewlett-Packard, IBM and ITT account development in Europe.
● Developed and strengthened strategic alliances through semi-custom product offerings.
● Negotiated all product and several technology contracts with strategic customers.
● Improved AMDs service perception for delivery, electronic data interchange, returns policies, change notification procedures, and guaranteed lead times, during a time of rapidly rising customer expectations.

Vice President, North American Sales 1984-1985
Responsible for all OEM and distributor sales throughout 35 eastern states and Canada.
● Developed a team of 60 professionals in 18 locations that generated $250M in consumption and grew sector sales by more than 65% in 1984.
● Negotiated contracts with AMDs North American customers.
● Refined AMDs distribution strategy while managing distributor relationships.

Director, Strategic Sales 1982-1984
● Achieved dramatic increase in annual sales from $40M to $260M.
● Negotiated contracts with all North American strategic customers.
Previous: Progressively responsible sales management positions, 1974-1982.

EDUCATION:

M.B.A., California State University, Sacramento, 1973
B.S.E.E., California Polytechnic State University, 1971

PROFESSIONAL AFFILIATIONS:

● SIA Telecom Committee, Founding Chairman, 1990-1992.
● International Semiconductor Cooperation Center, Tokyo, Director, 1988-1992.
● American Electronics Association, Tokyo, Executive Committee Director 1988-1992.
● Semiconductor Industry Association, Japan Chapter, Chairman, 1990; Vice Chairman, 1991.
● Institute of Electrical and Electronic Engineers, Member, since 1971.
● American Management Association, Member, since 1978.
● Forensic Expert Witness Association, Member since 2003. Secretary in 2004. Board President in 2005. Vice President, San Francisco Chapter in 2005.
● Professional and Technical Consultants Association, Member since 2003.
● Institute of Management Consultants USA, Professional Member, since 2004.

PUBLICATIONS:
A complete list of articles published is available upon request.