Marketing Executive with expertise in creating award-winning media, marketing, sales, collateral programs and expert witnessing. Introduced campaigns that translated strategic marketing plans into tactical sales actions -- driving revenue growth, expanding market penetration, achieving dominant market share, exploiting the presence of brand equity and capitalizing on market opportunities. Recognized strengths in establishing and maintaining executive-level client and strategic partner relationships. Strong conceptual / analytical skills, ability to identify new market segments. Participative leader with excellent skills in cross-functional teambuilding, motivation, quality performance and productivity improvement. MBA in Marketing. Active Board member of the Advertising Club of Los Angeles since 1983.

Selected List of Companies: DIRECTV, GE Capital, Vons Grocery, The Music Center of Los Angeles, Bell Atlantic / Verizon, SBC, Showtime, HBO, Disney, Alliance Environmental Group, Sheraton Hotels and Resorts, SPNB, Bank of America, Beverly Hills Savings, RKO, NME, BMI, Applause.

Public Service Organizations: Advertising Club of Los Angeles, Los Angeles Fire Department, California Special Olympics, Partnership for a Drug Free America, Town Hall, L.A. Downtown Marketing Group, LACVB

Senior MBA Marketing Professor: USC, Cal State Univ. Northridge, Loyola Marymount University and Pepperdine

MARKETING CONSULTANT/ EXPERT WITNESS LMC Marketing, Los Angeles, CA
Independent Marketing Consultant Group '01 to Present, '94 to '97

Provide expertise in campaign strategy, new business development, rollouts, advertising, collateral programs, expert witnessing, market penetration, and effectively identifying marketing opportunities for local and national business organizations.
Selected client include: GE Capital-ResCom (subsidiary of GE); Alliance Environmental Group, Getty Museum, Cedars-Sinai; USC Annenberg School for Communication, Saturday Night Magazine, and the Herald Tribune.

Concurrently teaching in the graduate and undergraduate programs at USC, CSUN and Pepperdine. Classes: Strategic Marketing, Strategy Management, Global Communication and Media, Integrated Marketing, Media & Communications, and Intro to Advertising, Marketing Management.

DIRECTV, El Segundo, CA '97 to '01
Entertainment / Communications Company

MARKETING DIRECTOR, Special Markets and Strategic Partnerships
Created and orchestrated marketing programs, strengthening product positioning, improving marketing operations, establishing corporate partner alliances, planning strategies and promotional tactics. Built marketing team that capitalized on individual talents and strengths; hired, trained, mentored, and motivated team.

* Competitively positioned company in several market segments by increasing customer base by 40% through marketing partnerships with Verizon / Bell Atlantic, Quest / US West, GTE, SBC / PacBell, and others.

* Instrumental in achieving a 43% increase in sales and over 200 third-party programs by securing and managing a major sales program targeted to residential, multi-family dwellings, hospitality, and private offices.

* Benchmarked highly effective 25-piece collateral marketing and advertising program for MSOs and key accounts, including nine-part "right-of-entry" sales kit. Designed and implemented simplification program for new dealers.

* Dramatically increased private office acquisitions by 321% and multiple dwelling units by 8.7%.

* Teamed with advertising firms to create television, radio, print and online media marketing campaigns.

* Innovative trade show and co-op trade show programs with 80 different partners. Acknowledged as "Partner of the Year" from Private Cable and Wireless Cable Magazine (1999).

LMC Marketing, Los Angeles, CA 1994 to 1997
Independent Marketing Consultant Group

MARKETING CONSULTANT
Provided expertise in campaign strategy, new business development, rollouts, market penetration, and effectively identifying and confirming marketing opportunities for local and national business organizations.
Selected client achievements included:

* GE Capital-ResCom (subsidiary of GE) - Engaged as National Marketing Director. Consistently exceeded monthly goals for market penetration as a result of national telephone, cable and security systems introduction campaign in all media.

* Herald Tribune (publication) - Introduction and marketing strategies made a major impact on this new publication, generating the largest weekly circulation west of the Rockies for targeted, segmented market in Pasadena and San Gabriel Valley.

* Ogilvy & Mather and The Miller Company - Successfully developed marketing, planning, and materials as well as supported new business development campaigns for these national advertising agencies.

The Music Center / The Performing Arts Center of Los Angeles 1988 to 1994
Music Center of Los Angeles - Dorothy Chandler Pavilion, Mark Taper Forum, Ahmanson Theatre and Education Division

VICE PRESIDENT OF MARKETING & COMMUNICATIONS
Award-winning leadership of numerous activities including marketing, promotion, public relations, advertising, fundraising, community access programs, special events, direct mail and collateral materials. Spearheaded planning and events for the 25th Anniversary celebration. Won eight PRSA and Publicity Club Awards including "Best Southern California Program" for 1991 and 1992.

* Moved organization from a passive reactive model to proactive marketing model changing corporate vision that resulted in motivating executive team and staff.

* Important gains achieved, increasing annual fundraising by 7.3% and retail store sales by 450%.

* Innovative creation of LA Alive!, Dorothy Chandler Awards, Spotlight, Viva Las Artistas and TGIF Concert Series and fundraising events.

* Lead by example, setting high personal standards, building relationships and team value for win-win results.

* Exploited the presence of Education Divisions live arts programs, developing all aspects of program for heightened appeal and attraction to 1.2 million students throughout Southern California.

Grey Advertising / Grey Entertainment & Media, Los Angeles, CA
1981 to 1983 & 1987 to 1988
Nationally recognized advertising agency

VICE PRESIDENT - MANAGEMENT SUPERVISOR (1987 to 1988)
VICE PRESIDENT - ACCOUNT SUPERVISOR, ACCOUNT SUPERVISOR, ACCOUNT EXECUTIVE (1981 to 1983)
Aggressive leadership with broad-based marketing responsibilities for national, regional and local entertainment / retail / sports / public service accounts. Fast track promotions to positions of increasing responsibility to VP-Management Supervisor, hand-picked for planning and execution of multimedia marketing programs.

* Increased four-year market share from 11.9% to 17.3% by creating and designing marketing and store opening campaigns for Vons Grocery Co. Spearheaded 73 televisions spots plus expansion into new, out-of-state markets.

* Maximized exposure of Showtime Cable Network and RKO Video/Pictures by designing national advertising and promotions campaigns.

* Earned a reputation for top-notch design of marketing and media promotions for ABC Television Network.

* Implemented creative marketing programs with vision and strategy for expansion of existing and new services for Southern California Edison.

* Achieved record-breaking fundraising dollars and involvement of highly public figures by developing high-quality public service advertising and event marketing for the California Special Olympics.

Additional experience details available upon request.

PROFESSIONAL TEACHING EXPERIENCE:

SENIOR INSTRUCTOR / DISTINGUISHED PROFESSOR- Marketing/ Advertising/ Promotion '75 to Present
University of Southern California (includes Marshall School, Annenberg School For Communication), Pepperdine University, California State University, Northridge, Loyola Marymount University

EDUCATION

Master of Business Administration - Marketing, University of Southern California, Los Angeles (Deans List)
Bachelor of Science in Business Administration - Marketing, University of Southern California, Los Angeles (Deans List)

Ongoing Professional Development

USC, Pacific Rim Executive Education Program in Seoul, Korea (2004)
Clarement Graduate School Advanced Management Program (1983)
USC Advanced Management Program (1995)
USC Modern Marketing Program (1994)
Town Hall Executive Series, "Leaders Talking to Leaders" (1989)

AWARDS, ACKNOWLEDGMENTS

Distinguished Professor (1999) California State University, Northridge
Outstanding Citizen Award (1993), Los Angeles City Council ("There's Nothing Cool About Fireworks")
Joseph Roos Community Service Award (1993), Public Relations Society of America
Extraordinary Service Award (1993), Wilshire Chamber of Commerce
Awards for Best Community Program (1991 & 1992, Publicity Club
Award from California League of Cities (1991)
Belding Award (1990), Advertising Club of Los Angeles
PRSA Award (1990)

PROFESSIONAL ASSOCIATIONS

Board of Director - Advertising Club of Los Angeles 1983 to Present
Board of Director/Executive Board Member/Member Advertising Industry Emergency Fund 1975 to Present
Board of Director/Vice President Westwood Hills Homeowners Association 2003 to Present
Chairman, Advertising Club of Los Angeles, Summer Internship Program
Media Captain, Partnership for a Drug Free America
Advisory Board of Directors, California Special Olympics
Member, Los Angeles Convention and Visitors Bureau
Anti-Fireworks Program, Los Angeles Fire Department
Member, Los Angeles Town Hall