SUMMARY OF QUALIFICATIONS
Twenty-nine years of sales, marketing and hotel operations experience
Twenty-six years of management experience
Proven communications and relationship skills
Demonstrated strategic planning capabilities with proven results
Team and goal-oriented with entrepreneurial enthusiasm

PROFESSIONAL EXPERIENCE

FRANCHISE ASSOCIATES, STRATHAM, NH
Principal: 1996-Present
Franchise Associates provides consulting services targeting small to medium-sized management companies and individual hotels. Services include but are not limited to: strategic planning, annual planning, organizational analysis, team building, problem solving, marketing, operating standards and services, customer relations, growth and development, franchise selection and negotiation, contracting and franchise relations.

OMNI HOTELS, HAMPTON, NH
VP, Director of Franchising: 1991-1996
Full responsibility for franchising program comprised of 17 hotels or 50% of North American properties
Generation of development prospects and active participation in solicitation process
Negotiation, preliminary drafting and authorized signatory on all franchise contracts
Proactive assurance of favorable relations with owners and operators
Facilitation of all new hire executive level orientation
Supervising author and guardian of Omni Hotels Operating Manual
Active support of field management with respect to training, motivational programs, quality assurance, brand products and revenue generation
Member of corporate executive operating committee reporting to President
& CEO
VP, Director of Franchise Sales & Marketing: 1987-1991
One of two corporate officers chosen to launch franchising program aimed at increasing brand presence, fee income and marketing funding
Participated in development planning, execution and closing of new hotel contracts
Planned for corporate resources to effectively deliver support services
Provided sales, marketing and general support to all franchisees and their operators

VP, Director of National Sales: 1983-1987
Constructed the merger of Omni and Dunfey Hotels' National Sales organizations
Supervised 26 directors of sales, sales managers and support personnel in Boston, Chicago, New York and Washington, DC
Opened National Sales Offices in Atlanta, Los Angeles and Dallas
Responsible for collateral development, advertising and direct mail
Initiated database account management
Constructed company-wide group and convention sales contract
Vested sales executives with the authority to directly negotiate and to contract clients at a time when competitors had not yet demonstrated the ability to do so, thereby creating a unique strategic advantage with buyers and unusual credibility with hotels served

DUNFEY HOTELS: HAMPTON, NH
Regional Director of Sales & Marketing: 1982-1983
Provided corporate sales and marketing supervision to 8 hotels from California to New York
Responsible for hiring, training and ongoing support
Led sales and marketing transition of the 1,240-room New York Sheraton

NEW YORK STATLER, A DUNFEY HOTEL (1,800 rooms): NEW YORK, NY
Director of Sales: 1980-1982
Supervised 53 people in 7 departments including room sales, catering sales and convention services for this hotel boasting over 95,000 square feet of function and exhibit space
Personally attracted and negotiated largest convention accounts, airline crews and other volume producers
Responsible for collateral development, advertising, direct mail and public relations
Served on hotel's executive operating committee

DUNFEY HOUSTON HOTEL (450 rooms): HOUSTON, TX
Director of Sales: 1977-1980
Arrived as Assistant Director of Sales and promoted to Director of Sales within one year
Hired, trained and supervised 14 sales and catering executives focused on the solicitation and servicing of commercial transient and group buyers, state and national associations and other groups, wholesale buyers and banquet events
Personally improved solicitation of largest and most strategically critical accounts
Responsible for all collateral development, advertising, direct mail and public relations
Served on hotel's executive operating committee

DUNFEY ATLANTA HOTEL (370 rooms): ATLANTA, GA
National Sales Manager: 1976-1977
Senior sales responsibility via telephone and personal sales calls for national association, corporate and other group meetings suited to the hotel's 13,000 square foot ballroom and additional 20,000 square feet of meeting and function space
Assisted director of sales in orientation, training and supervision of all new hires

DUNFEY HYANNIS RESORT (225 rooms): HYANNIS, MA
Regional Sales Manager: 1975-1976
Solicitation of association, corporate and other group meeting and incentive business attracted to this hotel's Cape Cod location, extensive function capabilities and recreational facilities including golf, indoor and outdoor tennis, health spa and indoor and outdoor swimming pools
Account pursuit covered all of New England at various times via personal and telephone sales calls

DUNFEY'S HOWARD JOHNSON HOTEL (275 rooms): NEWTON, MA
Sales Manager: 1974-1975
Initiated program to capture transient commercial travelers
Door to door and telephone solicitation of corporate accounts and travel agents

NEWTON PUBLIC SCHOOLS: NEWTON, MA
Secondary School Teacher: 1973-1974
Taught grades 7-9 in the English/Social Studies Department of Meadowbrook Junior High School

EDUCATION
UNIVERSITY OF MASSACHUSETTS: BOSTON, MA
B.A., Psychology, 1973
Secondary School Teacher Certification, 1973

FEE SCHEDULE:
Retainer: agreed to by client and consultant
Designation fee: $340.00/hr
Non-Testimonial: $340.00/hr
Testimonial: $340.00/hr
Travel Policy: $340.00/hr; no more than 10 hours per calendar day. All estimates travel expenses must be paid prior to departure.
Misc: copies, postage, courier services, research, reprints and other office expenses shall be posted to periodic invoices. Expenses exceeding $100.00 shall require client approval.