stratagem market research + strategy consulting

775 Pan Court
Lafayette CO, 80026

Short Description:
Marketing, sales, & market research. Specializing in biotechnology & life sciences: molecular biology research tools, molecular diagnostics, pharmaceuticals. Testimony & litigation support experience
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Stratagem Market Research & Strategy Consulting, Lafayette, CO

Principal, October 2004 to present
·Enables companies to make better decisions at a corporate and departmental level, including product development, R&D, and marketing and sales, via customer, competitor, and industry research projects
·Stratagem has conducted projects for companies in the life science research tools, molecular diagnostics, and pharmaceutical markets
·Engaged as an expert witness in the areas of marketing and market research in the life science research tools industry with testimony, deposition, and litigation support experience

Transgenomic Inc., Boulder CO
Biomedical Instruments and Synthetic DNA Products
Strategic Planning

Manager of Market Research, October 2002 to present
·Created analyses to facilitate the development of corporate and business line strategy for key areas of research tools, diagnostics, and therapeutics
– Utilized various sources including quantitative and qualitative customer data, competitive intelligence, and third party reports in order to create analyses for various market segments within key strategic areas
· Built clinical pipeline and marketed drug demand model for oligo based therapeutics and diagnostics
– Utilized several sources including clinical trials databases and epidemiological data
– Created market size and growth estimates for end-products and raw materials
– Determined attractiveness of market segments by quantifying size, growth, and competitive dynamics of each segment
·Integrated and synthesized results of all market analyses into comprehensive strategies and business plans for each business line including:
– Opportunities to drive growth by fulfilling customers’ unmet needs
– Evolving industry trends and emerging business models
– Likely competitor strategies
·Utilized comprehensive strategic view to create business plans and recommend strategies to Senior Management
– Identified opportunities to create competitive advantage through various value propositions
– Offered recommendations regarding future investments including addition/divestment of business and product lines

Proligo LLC, Boulder, CO
Synthetic DNA Products
Strategy & Business Development

Manager of Market Research, October 2001 to September 2002
· Developed and implemented process to evaluate new product concepts
– Designed and implemented surveys to determine potential value proposition for new products
– Utilized industry reports and competitive intelligence from various sources to understand prospective market position of new products
– Integrated results of primary and secondary research to assess market viability of new products
– Presented recommendations to Senior Management regarding market potential of new products
· Conducted internal strategy audit to determine company’s strengths relative to competitors
– Designed, fielded, and analyzed results of global employee strategy survey
– Integrated internal survey results with customer and competitor research to develop strategic direction for company

Genomica Corporation, Boulder, CO
Genomic Analysis Software
Strategy & Marketing

Market Research Manager, April 2001 to October 2001
· Developed and integrated customer, competitor, and industry research in order to create business cases for new software products
· Identified growth opportunities within the industry, for Senior Management, in order to improve the company’s strategic planning process

Standard & Poor's, Englewood, CO
Institutional Market Services Division, Global Product Development & Marketing

Product Manager Third Party Software, August 2000 to April 2001
· Managed EVAntage financial analysis product in partnership with Stern Stewart
· Managed existing third-party relationships with several vendors and worked to establish new partnerships with leaders in the financial software industry

Market Research Manager, May 2000 to July 2000
· Leveraged customer and competitive research to develop 2001 Strategic Plan for Standard & Poor’s Institutional Market Services
– Examined customer sets, business drivers, competitor strategies, and market size and growth
– Recommended major product and service initiatives to focus investment on
– Developed financial projections, and marketing/product priorities based on recommended strategies
· Evaluated merger and acquisition candidates to determine strategic fit with business units

Market Research Specialist, May 1999 to April 2000
· Analyzed competitors to determine strategies, strengths and weaknesses, and marketing activities
– Conducted strategic analysis to guide Internet product development
– Conducted tactical analysis to increase effectiveness of sales force in competitive situations

ACNielsen Market Research, Schaumburg, IL
Global Coke Account Team servicing The Coca-Cola Company worldwide

Account Quality Executive, January 1996 to January 1999
· Managed $5 million sales proposal project to increase the delivery frequency of ACNielsen Retail Measurement data to The Coca-Cola Company in 49 countries
– Developed project plan to coordinate sales process globally, regionally, and locally across ACNielsen and The Coca-Cola Company
– Sold and implemented first phase of project covering 11 countries
– Analyzed Retail Sales data to identify volume opportunities & competitive threats for The Coca-Cola Company
·Created and introduced new global database product at ACNielsen, "Data Exchange Topline"

Account Quality Associate, July 1994 to December 1995
· Created software applications to continuously highlight trends in retail sales information
· Conducted customer satisfaction research to determine the value of ACNielsen Market Research services to The Coca-Cola Company across 49 countries

HBD Industries Inc., Elgin, SC
Quality Control

Management Trainee, August 1992 to August 1993

· Maintained Statistical Process Control system to ensure products met quality tolerances
· Collected and analyzed data regarding quality of products due to differing manufacturing conditions


Master of Marketing Research
University of Georgia, 1993-1994
· All courses focused on Market Research and related subjects including
–Design and implementation of survey, syndicated, and qualitative research projects
–Regression and multi-variate statistics

Bachelor of Science Business Administration
University of South Carolina, 1990-1992
Kansas State University, 1987-1990
·Emphasis in Marketing
·Intercollegiate Track and Field

Triathlon, cooking, reading
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