Introducing:

Dr. Larry Chiagouris

BrandMarketing Services, Ltd.

333 East 80th street, 2C
New York NY, 10075
US

Short Description:

Expert witness experience in marketing and advertising, past Chairman of Advertising Research Foundation, 25 years experience advising Fortune 500 companies and advertising/public relations agencies. A rare combination of an expert who has both substantial experience as a senior executive and an accomplished academician. Particular expertise related to advertising/branding, intellectual property and market/survey research issues. 

Video Resume:
None
Contact Information:
BIO / Resume / CV:

A rare combination of an expert who has both substantial experience as a senior executive and an accomplished academician. Particular expertise related to advertising/branding, intellectual property and market/survey research issues. Unique combination of senior expert witness and consultant bringing both senior industry client side and agency executive experiences for Fortune 500 companies as well academic work at leading graduate schools of business. Called a “branding guru” and "consumer behavior expert" by the media and one of the best and brightest researchers.  Combines senior and significant business experience in several industry sectors with the clarity required in explaining difficult concepts and theories to people not familiar with marketing, consumer behavior and media techniques and issues.

Litigation experience summary (details of cases on below) :

  • Experience evenly divided between plaintiff and defendant engagements over 25 cases
  • Several cases include elements of intellectual property issues
  • Majority of cases involve elements of consumer behavior or survey research
  • Majority of cases involve elements of advertising related strategies and tactics
  • Majority of cases involve elements of Internet related tactics
  • Majority of cases involve written opinions and depositions
  • Written and oral testimony in several Federal District Court jurisdictions
  • Engaged by both large multinational law firms and small boutique firms
  • Class action cases evenly divided between plaintiffs and defendants

 

SAMPLE OF INTERVIEW AND SPEAKING STYLE

Note: People interested in observing a sample of interviewing style can review an interview that was provided in conjunction with the follo

1) a recent guest appearance by Larry Chiagouris on the NBC Today Show.  By clicking on the following link (or putting the following link in a browser), an excerpt from the Today Show interview can be reviewed under the consumer behavior topic “retail store secrets revealed”:  

http://today.msnbc.msn.com/id/26184891/vp/29567336#29567336

2) a recent appearance by Larry Chiagouris at the annual Advertising Research Foundation Conference during which he was selected to moderate the discussion concerning how much progress has or has not been made in using market research.  By clicking on the following link (or putting the following link in a browser), the panel discussion can be reviewed:  

http://www.youtube.com/watch?v=iemNHTK4ves

 

Education

  • Ph.D., – Marketing and Buyer Behavior, The City University of New York
  • M.Phil. – Business, The City University of New York
  • A.P.C., – Marketing, New York University Stern School of Business
  • M.B.A., - Industrial Psychology, Baruch Graduate School of Business, City University of New York
  • B.S., - Economics, Magna Cum Laude, New York University Stern School of Business

 

Work Experience

Industry Experience

President, BrandMarketing Services, Ltd., 1994 to present, Marketing, branding and advertising consulting firm organized to provide expert witness services to law firms and strategic consultation to Fortune 500 and emerging growth companies. Key litigation support has involved class actions suits representing both plaintiff and defendant. Provision of expert opinion for cases involving Coors Brewing, Avis Rental Car, Sprint and Fruit of the Loom. Key industry consultation has involved Merrill Lynch, McDonald’s, Marriott, Prudential, AT&T, JP Morgan Chase, L-3 Communications, Grey Advertising, US Army National Guard, TMP Worldwide and Visa International.

Vice President and Chief Marketing Officer, eCode.com, 2000-2001, responsible for all marketing, business development and marketing communications related initiatives for Silicon Valley startup focused on brand building Internet initiatives.

Vice President and Director of Strategic Planning and Research, Starz Encore Movie Group, 1998-2000, responsible for all strategic development business issues, marketing, and marketing communications related initiatives for international media company.

Executive Vice President of Creamer Dickson Basford Public Relations and President of CDB Research and Consulting, a subsidiary of Creamer Dickson Basford, 1994-1998.  Served in the capacity of Executive Vice President and Director of Client Services of top ten public relations firm and also President of its subsidiary, CDB Research & Consulting. In this dual capacity, directed client pr programs in a wide variety of industries and also directed client consulting engagements with Fortune 500 companies. Co-developed the service WebDiagnostics, an approach to assessing Internet marketing programs.

Executive Vice President, Backer Spielvogel Bates (now organized as Bates Worldwide Advertising),   1991 to 1994   Served in the capacity of head of strategic planning and research services for the agency and its clients.

Senior Vice President, Bozell Jacobs Kenyon and Eckhardt Advertising, 1989 to 1991.   Served in the capacity of head of strategic services and research for the agency and its clients.

Vice President, Grey Advertising, 1983 to 1989   Directed group of account planners and market researchers.

Manager, AT&T, 1975 to 1983                                           

Hired on the fast track high-risk high reward program, progressing through wide variety of functional assignments, including econometrics, finance, technology planning (working with Bell Labs), manufacturing and marketing planning related to product demand and cross elasticity of demand.

 

Academic Experience

Professor of Marketing, Lubin School of Business, Pace University in New York City, 2002-Present.  Full-time tenured Professor. Courses and lectures include: New Product Development, Survey Research, Advertising and Promotion (Including Intellectual Property and Trademark/Copyright Issues), Media Planning and Buying, Advanced Marketing Management, and Marketing Strategy and eCommerce at the graduate level.

Adjunct Professor of Marketing, Nova Southeastern University, H. Wayne Huizenga School of Business Doctoral Program, 1991 - 2007

Adjunct Professor of Marketing, New York University Graduate Stern Graduate School of Business, 1989 - 1991 

 

PROFESSIONAL RECOGNITION

  • Award Recipient from the US State Department: Requested to deliver lectures to business leaders of other countries on “Branding in the New Media Environment”
  • Selected to attend Harvard University Annual AMA Doctoral Consortium
  • Voted by Agency Magazine as one of the ten “all stars” in advertising research
  • Editorial Review Boards: Marketing Management, Journal of Advertising Research and Journal of Internet Commerce
  • Inducted into Beta Gamma Sigma National Honors Society
  • Appointed AMA representative to U.S. Bureau of the Census for Census 2000
  • Former Chairman of the Board of the Advertising Research Foundation
  • Former Member of the Board of Directors of the American Marketing Association and President, New York Chapter
  • Winner of three Effie Awards for advertising effectiveness
  • Appointed industry judge at Public Relations Society of America Silver Anvil Awards
  • Served as faculty member for American Marketing Association’s Advanced School of Marketing Research
  • Presenter at numerous proceedings and conferences to include American Psychological Association Consumer Psychology Division, Consumer Electronics Show, Comdex, American Marketing Association, Direct Marketing Association, Public Relations Society of America, Institute for Broadcasting and Technology, Pharmaceutical Marketing Research Association, Advertising Research Foundation

 

Publications during the previous 10 years

Refereed Articles

  1. Kirk, Colleen, Chiagouris, Larry, and Gopalakrishna, Pradeep

Some People Just Want to Read: The Roles of Age, Interactivity, and Perceived Usefulness of Print in the Consumption of Digital Information Products

Journal of Retailing and Consumer Services, Vol. 20, No. 1, 2012

  1. Cole, Michael, Long Mary, Chiagouris, Larry, and Gopalakrishna, Pradeep

Transitioning from Traditional to Digital Content: An Examination of Opinion Leadership and Word-of-Mouth Communication across Various Media Platforms Journal of Internet Commerce, Vol. 10, No. 1, 2011

  1. Chiagouris, Larry, Ray, Ipshita Customers on the Web are not all Created Equal: The Moderating Role of Internet Shopping Experience

The International Review of Retail, Distribution and Consumer ResearchVol. 20, No. 2, 2010

  1. Chiagouris, Larry, Lala, Vishal   Beauty is in the Eye of the Tech Manager: How Technology Orientation and Interactive-Media Knowledge Can Drive (or Stall) Change

 Journal of Advertising ResearchVol. 49, No. 3, 2009

  1. Lantieri, Tara, Chiagouris Larry Brand Trust in an Age Without Trust: Expert Opinions

Journal of Consumer Marketing: Vol. 26, No. 2, 2009

  1. Ray Ipshita, Chiagouris Larry Consumer Retention: Examining the Roles of Store Affect and Store Loyalty as Mediators in the Management of Retail Strategies

Journal of Strategic Marketing: Vol. 17, No. 1, 2009

  1. Chiagouris Larry, Long Mary, Plank Richard The Consumption of Online News: The Relationship of Attitudes Toward the Site and Credibility

Journal of Internet Commerce: Vol. 7, No. 4, 2008

  1. Moffit Timothy, Chiagouris Larry What Would Richard Branson Do?

Marketing Management: May/Jun 2008

  1. Chiagouris Larry, Ray Ipshita Saving the World with Cause Related Marketing Marketing Management: July/August 2007
  2. Chiagouris Larry, Long Mary Will Your Online Retailing Be a Site for Sore Eyes

Marketing Management: March/April 2007

  1. Gonzalez Jose, Chiagouris Larry The Market Orientation of Internet Support Companies

Journal of Internet Commerce: January 2007

  1. Chiagouris Larry New Media Power

Marketing Management: November/December 2006

  1. Long Mary, Chiagouris Larry The Role of Credibility in Shaping Attitudes Toward Nonprofit Websites

International Journal of Nonprofit and Voluntary Sector Marketing: August 2006

  1. Johnson William, Chiagouris Larry So Happy Together (The Link Between Employee and Customer Satisfaction)

Marketing Management: March/April 2006

  1. Gonzalez Jose, Chiagouris Larry Internet Support Companies: The Impact of Marketing Orientation

Journal of Internet Banking and Commerce: April 2006, Vol. 11, No. 1

  1. Topol Martin, Chiagouris Larry To Dream the Impossible Dream (Customer Loyalty)

Marketing Management: November/December 2005

  1. Chiagouris Larry         Non-Profit Brands

      Marketing Management: September/October 2005

  1. Mohr Iris, Chiagouris Larry   Get the Word Out (SPREADING WORD OF MOUTH)

      Marketing Management: July/August 2005

  1. Chiagouris Larry, Mohr Iris   An Evaluation of the Effectiveness of Internet Advertising Tools

      Journal of Internet Commerce: Volume 3, Number 3 2004

  1. Chiagouris Larry, Wansley Brant       How To Turn New Companies Into Large Companies at the Speed of Light

      Marketing Management: September/October 2003

  1. Chiagouris Larry, Farinelli Jean          Staying Safe in a Dangerous World (GLOBAL MARKETING ISSUES)

      Marketing Management: March/ April 2002; 11, 2

  1. Chiagouris Larry, Wansley Brant       Branding On The Internet

      Marketing Management: Summer 2000; 9, 2.

  1. Chiagouris Larry, Middleman Ann     Research For Ink: How To Get Opinion-Driving Publicity From Market Research

      Public Relations Quarterly: Winter 1998/1999: 43, 4

  1. Plank Richard E., Chiagouris Larry    Perceptions of Quality of Higher Education: An Exploratory Study of High School Guidance Counselors

      Journal of Marketing for Higher Education: Volume 8, Number 1 1997

  1. Chiagouris Larry         Advertising Decision Making In The Year 2020

      Journal of Advertising Research: February/March 1990

  1. Kahle Lynn R., Chiagouris Larry       Values, Lifestyles and Psychographics. Mahwah, New Jersey: Lawrence Erlbaum Associates, Inc., Publishers, 1997
  2. Chiagouris Larry, Mitchell Leeann E. The New Materialists

Values, Lifestyles and Psychographics New Jersey: Lawrence Erlbaum Associates, Inc., Publishers, 1997

 

Trade Publications and Non-Refereed Articles

  1. Chiagouris, Larry, The Secret is in the Data: Delivering What Customers Need & Desire

The Robin Report, January 2012

  1. West Douglas, Chiagouris Larry, Precourt Geoffrey Editorial: 50 Years of Advertising Research: What Have We Learned?

      Special 50th Anniversary Issue of the Journal of Advertising Research, March 2011

  1. Chiagouris Larry, Verniere Alexis       Marketing Functions on the Internet

Wiley Encyclopedia of Marketing, December 2010

  1. Chiagouris Larry         Comparative Advertising

Wiley Encyclopedia of Marketing, December 2010

  1. Chiagouris Larry, Survey Research to Support Litigation

HG Experts, 2009

  1. Chiagouris Larry Viral Communications

Kitchen & Bath Business, November 2006

  1. Chiagouris Larry Nonprofits Can Take Cues from Biz World

      Marketing News, 6/15/2006, Vol. 40 Issue 12, p20

  1. Chiagouris  Larry, Nankin Conrad      Strategic Plans Solidify Branding On Net

      Marketing News, 6/1/2004, Vol. 38 Issue 10, p28

  1. Chiagouris Larry, Wansley Brant       Teach Your Children

      Adweek: September 27, 1999

  1. Chiagouris Larry         Utility Companies’ of Market Research

      Quirk’s marketing research review: February 1999, Vol. XIII, No. 2

  1. Chiagouris Larry         Confessions of a Silver Anvil Judge

      Public Relations Strategist: Winter 1998

  1. Chiagouris Larry         Wall Street’s Wireless Influence

      Wireless Reviews: Dec 1, 1998; 15, 24

  1. Chiagouris Larry         Eight Steps To Improved Investor Relations

      Electrical World: September 1998, Vol.212, Iss. 9

  1. Farinelli Jean, Chiagouris Larry          Communicating Your Company’s Hidden Value

      IR Update: July 1998

  1. Chiagouris Larry, Plank Richard         Raising the Bar

      Electric Perspectives: March/April 1998

  1. Chiagouris Larry, Plank Richard         Marketing Research In The Utility Industry: The State of the Art

      American Gas: February 1998

  1. Chiagouris Larry         Hidden Value Index

      The Annual Report of the Global Public Network: November 15, 1997

  1. Chiagouris Larry         Marketing Encyclopedia. Illinois:  NTC Business Books, 1996

 

Book: The Secret to Getting a Job After College: Marketing Tactics to Turn Degrees into Dollars, Brand New World Publishing: New York; June 2010 (first edition); March 2011 (second edition)

 

 

CASES AND TESTIMONY (2005 TO July, 2012)

DATES NOTED ARE DATES THAT ENGAGEMENT WAS INITIATED

 

Case experience summary :

  • Experience evenly divided between plaintiff and defendant engagements over 25 cases
  • Several cases include elements of intellectual property issues
  • Several cases involve branding or brand management issues
  • Majority of cases involve elements of consumer behavior or survey research
  • Majority of cases involve elements of advertising related strategies and tactics
  • Majority of cases involve elements of Internet related tactics
  • Majority of cases involve written opinions and depositions
  • Written and oral testimony in several Federal District Court jurisdictions
  • Engaged by both large multinational law firms and small boutique firms
  • Class action cases evenly divided between plaintiffs and defendants

 

September 2012         

UNITED STATES DISTRICT COURT

NORTHERN DISTRICT OF CALIFORNIA

SAN FRANCISCO DIVISION,

65-457-000081-12

MORRIE'S EUROPEAN CAR SALES,       

INC. d/b/a MORRIE'S CADILLAC-SAAB, Claimant,

against

GENERAL MOTORS LLC,                         

Working for Respondent/Written Opinion and testimony pending

Engaged by: Jones Day,

Issues and key words: Sales practices, trademark, branding, consumer behavior, distribution, automotive

 

 

August 2012              

UNITED STATES DISTRICT COURT

NORTHERN DISTRICT OF CALIFORNIA

SAN FRANCISCO DIVISION,

3-cv-02912 JSW MEJ

NUANCE COMMUNICATIONS, INC., Plaintiff

against

ABBYY SOFTWARE HOUSE, et al.,          

Working for Defendant/Written Opinion and deposition pending

Engaged by: Finnegan, Henderson, Farabow, Garrett & Dunner L.L.P.,

Issues and key words: Lanham Act, patent, trade dress, trademark, survey research, branding, packaging, software, consumer behavior, distribution

 

June 2012                   

UNITED STATES DISTRICT COURT

EASTERN DISTRICT OF TEXAS

MARSHALL DIVISION,

2:09-CV-00257-JRG

TIVO, INC., Plaintiff

Against

VERIZON COMMUNICATIONS INC., et al.,      

Working for Defendant/Written Opinion and deposition

Engaged by: Kellogg, Huber, Hansen, Todd, Evans & Figel, P.L.L.C

Issues and key words: Lanham Act, patent, survey research, service valuation, telecommunications industry, entertainment industry, media industry, and consumer electronics industry

                                                                                   

May 2012                  

UNITED STATES DISTRICT COURT

SOUTHERN DISTRICT OF NEW YORK,

10 Civ. 6370 (AKH) (HBP)

ULTRA RECORDS, INC., a New York

corporation, Plaintiff

against

ULTRA ENTERPRISES, INC., d/b/a                       

Ultra Music Festival, a Florida corporation, 

Working for Plaintiff/Written Opinion and Testimony in Federal Court

Engaged by: Frankel & Abrams

Issues and key words: Trademark, branding, Internet, and music industry

 

March 2012               

UNITED STATES DISTRICT COURT

DISTRICT OF NEW JERSEY, TRENTON VICINAGE

Civil File No. 10-3620 (JAP) (TJB)

THE KATIROLL COMPANY INC., Plaintiff

against

KATI ROLL AND PLATTERS INC.,         

NIRAJ JIVANI AND RASIK JIVANI;

Working for Defendants/Written Opinion

Engaged by: Bennett, Bricklin & Saltzburg LLC

Issues and key words: Lanham Act, survey research, consumer confusion, trademark, trade dress, branding, advertising, consumer confusion, and restaurant industry

 

February 2012           

UNITED STATES DISTRICT COURT

PENNSYLVANIA MIDDLE DISTRICT

Civil File No. 10-3620 (JAP) (TJB)

CALIDAD AUTO TECH, INC., Plaintiff

against

SEARCH AUTOMOTIVE TECHNOLOGIES LLC

Working for Defendants/Developing written opinion

Engaged by: Thomas, Thomas & Hafer LLP

Issues and key words: Lanham Act, trademark, consumer confusion, branding, advertising, automotive industry

 

June 2011                   

UNITED STATES DISTRICT COURT

DISTRICT OF MINNESOTA

Civil File No. 09-cv-1091 (JNE/JSM)

AVIVA SPORTS, INC., Plaintiff

against

Fingerhut Direct Marketing, Inc., Menard, Inc., Kmart Corporation

and Manley Toys, Ltd.;

Worked for Defendants/Written Opinion and Deposition

Engaged by: Anthony Ostlund Baer & Louwagie P.A.

Issues and key words: False advertising, consumer confusion, branding, Internet, pool industry, and toy industry

 

February 2011           

UNITED STATES DISTRICT COURT

EASTERN DISTRICT OF NEW YORK

CV: 10 3673

PHILIP MORRIS USA, INC, Plaintiff

against

DENISE PASCHALL, d/b/a/ SMOKING ARROW SMOKE SHOP; NORMAN BELL d/b/a BELLE BELLE SMOKE SHOP; RONNE BELL d/b/a FLYING ARROWS SMOKE SHOP; and DOES ONE through TEN, inclusive

Worked for Defendants/Declaration - Written Opinion

Engaged by: James F. Simermeyer, P.C.

Issues and key words: Branding, brand protection, and tobacco industry

 

February 2011           

UNITED STATES DISTRICT COURT

SOUTHERN DISTRICT OF NEW YORK

Civil Action No.: 09-cv-10182-(KMK)

VERSATILE HOUSEWEARS &

GARDENING SYSTEMS, INC., Plaintiff

against

THILL LOGISTICS, INC.;

SAS GROUP, INC.;

NAT, LLC; and

JORDAN DREW CORPORATION

Worked for Defendants/Developing Written Opinion

Engaged by: Harrington, Ocko & Monk, LLP

Issues and key words: Lanham Act, consumer confusion, branding, false advertising, gardening industry

 

November 2010         

UNITED STATES DISTRICT COURT

EASTERN DISTRICT OF TEXAS

Civil Action No.: 6:09-cv-479-LED

CLEAR WITH COMPUTERS, LLC, Plaintiff

against

HYUNDAI MOTOR AMERICA, INC.

Worked for Plaintiff/Written Opinion and Deposition and Testimony in Federal Court

Engaged by: Russ August & Kabat

Issues and key words: Lanham Act, patent, Internet, and automotive industry

 

 

September 2010         

SUPERIOR COURT OF THE STATE OF CALIFORNIA

COUNTY OF LOS ANGELES, CENTRAL DISTRICT

Case No.: BC423365

G. GORDON LIDDY, an individual, Plaintiff

against

CAPITAL GOLD GROUP, INC. and DOES

1 through 25, inclusive

Worked for Defendant/Consultation and Draft of Opinion

Engaged by: Skousen Law

Issues and key words: Lanham Act, branding, celebrity, false advertising, copyright, investment industry, and financial services industry

 

September 2010

UNITED STATES DISTRICT COURT

DISTRICT OF NEW JERSEY

Civil Action No. 08-5859 (KSH/PS)

JEFFREY MARCUS, Individually and On Behalf

All Others Similarly Situated, Plaintiffs

against

BMW OF NORTH AMERICA, LLC and

BRIDGESTONE FIRESTONE NORTH

AMERICAN TIRE, LLC

Worked for Defendant/Written Opinion and Deposition

Engaged by: Buchanan Ingersoll & Rooney PC

Class Action

Issues and key words: Branding, false advertising, Internet and automotive industry

 

December 2009

UNITED STATES DISTRICT COURT

DISTRICT OF RHODE ISLAND

Civil Action No. 08-214ML

GREAT NORTHERN PRODUCTS, LTD., d/b/a

“THE WORLD OF GREAT NORTHERN” &

“GREAT NOTHERN INTERNATIONAL”  Plaintiffs

against

DAVID SUSSMAN d/b/a “Seafoodexport The World of Great Northern”

& “Great Northern Products, Ltd.”

SEAFOOD EXPORT BAIT DIVISION, INC. d/b/a “Seafoodexport The World of Great Northern” & “Great Northern Products, Ltd.”

GREAT NORTHERN INTERNATIONAL SAS, d/b/a “Seafoodexport The World of Great Northern” & “Great Northern Products,Ltd.”

Worked for Plaintiff/Consultation and Development of Survey

Engaged by: Henry V. Boezi III, PC

Issues and key words: Lanham Act, survey research, trademark, trade dress, branding, and seafood industry

 

August 2009

UNITED STATES DISTRICT COURT

SOUTHERN DISTRICT OF NEW YORK

Case No.: 09-CV-5379 (JSR)

VIRGIN MOBILE USA, L.P., Plaintiff

against

METRO PCS WIRELESS, INC.,

Worked for Defendant/Consultation

Engaged by: Vinson & Elkins, LLP

Issues and key words: False advertising, branding, and telecommunications industry

 

December 2008

UNITED STATES DISTRICT COURT

EASTERN DISTRICT OF CALIFORNIA

Case No.: 2:07-CV-02159-FCD

LYNDA CARTWRIGHT and LLOYD CARTWRIGHT

on behalf of themselves and all others

similarly situated, Plaintiffs

against

VIKING INDUSTRIES

Worked for Defendant/Written Opinion and Deposition

Engaged by: Ropers, Majeski, Kohn & Bentley

Class Action Case

Issues and key words: False advertising, consumer confusion, warranties, and home improvement industry

 

July 2008

UNITED STATES DISTRICT COURT

SOUTHERN DISTRICT OF NEW YORK

Case No.: 02 Civ. 2222

Debra Levinson, et al., Plaintiffs

against

PRIMEDIA INC., et al.

Worked for Plaintiff/Written Opinion and Deposition

Engaged by: Leon Greenberg, Esq.

Class Action Case

Issues and key words: Media, advertising, Internet marketing practices

 

January 2008

UNITED STATES DISTRICT COURT

WESTERN DISTRICT OF WASHINGTON

Case No.: CV06-604 RSM

JOHN M. DIBBS, Plaintiff

against

THE FRANKLIN MINT et al.

Worked for Defendant/Draft of Written Opinion

Engaged by: Davis Wright Tremaine LLP

Issues and key words: Lanham Act, copyright, hobby industry, collectibles industry and toy industry

 

September 2007

UNITED STATES DISTRICT COURT

SOUTHERN DISTRICT OF NEW YORK

Case No.: 02 CV 7821 (RWS)

ASHLEY PELMAN, ROBERTA PELMAN, et al. Plaintiffs

against

McDonald’s Corporation

Worked for Plaintiff/Written Opinion           

Engaged by: Samuel Hirsch & Associates

Class Action Case

Issues and key words: False advertising, and restaurant industry

 

August 2007

UNITED STATES DISTRICT COURT

EASTERN DISTRICT OF MICHIGAN

Case No.: 06-11566

HILLSIDE PRODUCTIONS, INC., GARY RONCELLI and JOSEPH VICARI

Plaintiffs/Counter-Defendants

against

COUNTY OF MACOMB, MICHIGAN and MACOMB COUNTY PARKS AND

RECREATION COMMISSION, jointly and severally

Worked for Defendant/Written Opinion and Deposition and Testimony in Federal Court 

Engaged by: Kitch Drutchas Wagner Valitutti & Sherbrook

Issues and key words: Advertising practices, media industry, Internet, entertainment industry, and music industry

 

June 2007

AMERICAN ARBITRATION ASSOCIATION

Case No.: 11 155 Y 02704 06

ORASURE TECHNOLOGIES, INC. v. PRESTIGE BRANDS HOLDINGS, INC., MEDTECH HOLDINGS, INC., and MEDTECH PRODUCTS, INC.

Worked for Petitioner/Written Opinion and Arbitration Testimony

Engaged by: Nixon Peabody

Issues and key words: Advertising practices, trademark, consumer confusion, over the counter industry, pharmaceutical industry

                       

May 2007

UNITED STATES DISTRICT COURT

NORTHERN DISTRICT OF CALIFORNIA

Case No.: C-06-02389 MMC (BZ)

PETE LIVINGSTON Plaintiff

against

KEYA MORGAN, et al.

Worked for Defendant/Written Opinion                   

Engaged by: Ropers, Majeski, Kohn & Bentley

Issues and key words: Lanham Act, copyright, packaging, labels, celebrity, and wine industry

 

September 2006

UNITED STATES DISTRICT COURT

EASTERN DISTRICT OF NEW YORK

Case No.: 05 CIV 1290

JTH TAX, INC. d/b/a/ LIBERTY TAX SERVICE, Plaintiff

 against

LIBERTY TAX & BUSINESS SERVICES, CORP. and LUIS FRAY

Worked for Plaintiff/Written Opinion                                   

Engaged by:  Emily Bass, Esq.

Issues and key words: Lanham Act, trademark, advertising, branding, accounting industry, and tax industry

 

May 2006

UNITED STATES DISTRICT COURT

NORTHERN DISTRICT OF CALIFORNIA, OAKLAND DIVISION

Case No.: C 04-05248 SBA

COSTELL N. AKRIE, Plaintiff

against

AVIS RENT A CAR SYSTEM, INC., McCANN-ERICKSON, USA, INC., and

JOHN DOES 1-50

Worked for Defendant/Written Opinion

Engaged by: Ropers, Majeski, Kohn & Bentley

Issues and key words: Lanham Act, copyright, music, advertising, and rental car industry

 

November 2005

UNITED STATES DISTRICT COURT

SOUTHERN DISTRICT OF OHIO

Case No.: 3:04cv0242

NATIONWIDE BI-WEEKLY ADMINSTRATION, INC., and NATIONWIDE MORTGAGE PROTECTION, INC., and Daniel Lipsky, Sandra Lipsky, John Gregory, and Shari Gregory, Plaintiffs against HOME MORTGAGE SERVICES, INC., d/b/a Home Savings Program, Bi-weekly Mortgage Program, Mortgage Protection Services, and The Home Savings Program

c/o Steven P. Lipsky, Registered Agent

Worked for Plaintiff/Written Opinion and Deposition

Engaged by: Vorys, Sater, Seymour and Pease

Issues and key words: Lanham Act, copyright, direct marketing, branding, advertising, financial services industry, and mortgage industry

 

November 2005

UNITED STATES DISTRICT COURT

SOUTHERN DISTRICT OF NEW YORK

Index No.: 04 CV 1187

JONATHAN MANNION, Plaintiff

against

COORS BREWING COMPANY and CAROL H. WILLIAMS ADVERTISING, Defendants

Working for Plaintiff/Written Opinion and Deposition

Engaged by: Mary Dorman, Esq.

Issues and key words: Lanham Act, copyright, advertising and beer industry

 

July 2005

SUPREME COURT OF THE STATE OF NEW YORK

COUNTY OF NEW YORK

Application of NEXTEL PARTNERS, INC. and NEXTEL PARTNERS OPERATING CORP, Petitioners

against

NEXTEL COMMUNICATIONS, INC and NEXTEL WIP CORP., Respondents

Worked for Petitioner/Written Opinion

Engaged by: Wachtell, Lipton, Rosen & Katz

Issues and key words: Lanham Act, branding, trademark, consumer confusion, survey research, telecommunications industry
 

August 2005

INTERNATIONAL INSTITUTE FOR CONFLICT PREVENTION & RESOLUTION CPR No. G-05-33H

Arbitration of NEXTEL PARTNERS, INC. and NEXTEL PARTNERS OPERATING CORP, Claimants against NEXTEL COMMUNICATIONS, INC and NEXTEL WIP CORP., Respondents

Worked for Claimant/Written Opinion

Engaged by: Wachtell, Lipton, Rosen & Katz

Issues and key words: Lanham Act, branding, trademark, consumer confusion, survey research, telecommunications industry
 

April 2005

State of Florida Department of Health

DOH Case No: 2005-00229

Medical Licensing Board Complaint versus Stephen Chiarello, MD, Defendant

Worked for Defendant/Written Opinion

Engaged by: Barr, Murman, Tonelli

Issues and key words: Advertising, medical, medical practice, physician, prescriptions, and Botox

 

BRAND CATEGORY EXPERIENCE


Advertising and PR Agencies

Backer Spielvogel Bates

BBDO

Bozell Jacobs Kenyon and Eckhardt

Changing Our World

Christie MacDougall Mitchell

Creamer Dickson Basford

Grey Advertising

Hunter Public Relations

 

Automotive

BMW

Cars.com

Chrysler Jeep

International Automobile Manufacturers Association

Mitsubishi

Peugeot

Raindance Paint

STP Fuel Additives

Valvoline Motor Oil

 

Beverages

A&W Root Beer

Coors Brewing

Kool-Aid

Marilyn Wines

Milk Processors Association (Milk Moustache Campaign)

Miller Genuine Draft

Miller Lite

Ukrainian Vodka

Zima

 

Chemicals

Air Products

DuPont

Hercules

Pfizer Chemical Division

 

Electric Utility

Duke Power

Florida Power and Light

Georgia Power

Southern Company

 

Fashion and Fragrance

Elizabeth Arden

Faberge Brut

Fruit of the Loom

Joop Jeans

Marithe et Francois Girbaud

Tommy Hilfiger

Unique Solutions

Vanity Fair Lingerie

 

Financial Services

Capital Gold Group

CitiBank

Marine Midland Bank

MassMutual

Merrill Lynch

Prudential

Travelers Mortgage Services

Visa

 

Food

A&P Food Stores

Arbys

Campbell Soup

Food Emporium (owned by A&P)

Frozen Vegetable Association

Idaho Potato Commission

Jif Peanut Butter

Mazola Corn Oil

M&Ms

Marie Callender’s Restaurants

Mars

McDonald’s

Milk Processors Association

Milky Way

Pasta Montana

Pepperidge Farm

Pizza Hut

Red Lobster Restaurants

Skippy Peanut Butter

Snickers

Starburst

Thomas’ English Muffins

Twix

Uncle Ben’s Rice

Wendy’s

 

Household/Home Products

Awesome Auger

Banzai Pools

Bestdecoratingideas.com

Carrier Air Conditioners

Colgate Dishwashing Tabs

Electrasol

Elmer’s Glue

Ethan Allen Furniture

Italian Export Association

Jet Dry

Lime-a-Way

Quixtar

Tyco Toys

Viking Windows (division of Pella)

 

Media and Entertainment

CNBC

Computerworld Magazine

Madison Square Garden

National Cable Television Association

New York Racing Authority (NYRA)

New York Times

Simon & Schuster

Six Flags Great Adventure

Starz Encore Movie Network

Steven Covey and the Franklin Covey Inc.

Ultra Records

Verizon FiOS

Wall Street Journal

 

Nonprofit and Government

Air Force

Frozen Vegetable Association

Health Insurance Association of America

Idaho Potato Commission

International Automobile Manufacturers

Joint Recruiting and Ad Program

Junior Achievement

Life Insurance Association of America

Milk Processors Association

National Foundation for Infectious Diseases

National Guard

Natural History Museum of the Adirondacks

National Highway & Safety Administration

New York University

United Jewish Appeal

United Nations World Food Programme

 

Pet Food

Kitty Kat Cat Food

Pedigree Dog Food

 

Pharmaceutical and Health

Amgen

Health Insurance Association of America

Merck Chicken Pox Vaccine

Orasure

Pfizer Reactine Allergy Division

National Foundation for Infectious Disease

Smith Kline Hepatitis Vaccines Division

Society for Microbiologists

 

Personal Care Products

Barbasol Shaving Cream

Ramses Condoms

Rid Lice Treatment

Transitions Lenses

Trojans Condoms (Carter Wallace)

Varilux

Visene Eye Solution

 

Telecommunications

Allnet Communications

AT&T

Bell Atlantic

BellSouth

BellSouth Yellow Pages

GTE

Nextel

New York Telephone

Sprint

Verizon

Western Electric

 

Technology and Software

Ast Computers

Bell Laboratories

Canon Cameras

eCode.com

Exide Batteries

JVC

Minolta

Olympus Cameras

Panasonic

Samsung Technology Solutions

Seiko

Technics

 

Tobacco

Altria (Philip Morris)

Kent Brand

Parliament Brand

 

Travel

Avis Rental

Carnival Cruises

Israeli Tourism

Jamaican Tourism

Mexican Tourist Board

Oklahoma Tourism


 

Expert's Content:
Expert's Categories:
Expert's Keywords:
Expert's Taxonomy:
RSS Feed