Principal Richard v. Graves

Richard Graves & Associates

1000 SE 4th Street - Suite 224
Ft. Lauderdale FL, 33301

Short Description:
25 years expertience in marina management, development, design, feasibility, financial proformance, due diligence, expert witness
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BIO / Resume / CV:
Hands on executive with extensive experience in all facets of business development and operations. Verifiable proficiency in increasing revenues and bottom line performance through aggressive marketing and management initiatives. Areas of expertise include:

• Budgeting and Financial Management • Marina Management
• Service and Quality Improvement • Startup Business Development
• Market Research And Analysis • Market Oriented Marina Design
• Feasibility Studies Wet Slips & Dry Storage • Business Plans
• Customer Relationship Management • Excellent Personal Selling Skills
• Strategic Marketing Planning • Market Oriented Product Design


Richard Graves & Associates - Fort Lauderdale, Florida
Principal - February 1992 - Present
An independent consulting service specializing in management, marketing and business development for the marina industry. Prior to focusing on the marina industry I was retained by seven hotels and resorts as a marketing consultant for developing international business. In addition to my regular clients, various companies hired me for special projects including Avatar Development, Club 18 International, The Florida Sportsman's Show, International Championship off Shore Race and International Boat & Breakfast. In 1994, due my 10 years experience with the Bahia Mar Yachting Center, I was hired by a Court appointed Receiver to take over the management a 250 slip defunct marina. After spending three years on that project and managing another marina plus a ferry service in the same area I decided to focus exclusively on marinas and marine related business. A partial list of my clients include; Club Med, Stiles Development, Bank of America, Roseland Development, Park Tower Group, Homes for America, McLaren Engineering and a host of developers, marina owners and other companies involved in the marina and pleasure boating industry

International Marinas, L.C. - Fort Lauderdale, Florida
Executive V.P. - November 2002 - December 2006 - Presently Consultant on retainer
Although still maintaining my consulting service, I was hired by this company a marina management, design and Development Company created by a group of partners with diversified backgrounds in yachting promotions, marina construction, landscape architecture and cruise ship port development. As Executive VP, I reported directly to the COO, President and Chairman of the company. My main areas of responsibility were overseeing the management and marketing of all marina properties. My consulting duties include design recommendations on new builds, new project business development, marketing plans and exploring possible acquisitions.

Sunrise Harbor Megayacht Marina - Fort Lauderdale, Florida
General Manager December 2000 - October 2002
Hired by Stiles Development Corporation as General Manager to set-up and manage unique megayacht marina with 2,500 linear feet of parallel dockage. This was the first marina ever built to cater exclusively to the mega/super yacht boating community. As opening manager I was directly involved in the construction and setup of the facility, including the purchase of all necessary operating equipment. Produced the initial operating budget, revenue forecast, marketing plans, dockage agreements, promotional collateral, and operations manual.

Partial List Of Notable Achievements
???? Within first 6 months of operation successfully positioned marina with megayacht captains and owners as the premier megayacht marina in South Florida. Within the 1st year of operation, dockage revenue exceeded $1.4 Million, far surpassing budget and the expectations of owners. ???? Made critical changes during construction to original marina design that were paramount in realistically accommodating large vessels.
???? Purchased all necessary equipment, amenities and contracted services to setup facility for less than original budgeted amount.
???? Worked with my own graphic designer and wrote all copy for advertisements and brochures. Created all marketing collateral for half the cost quoted by Stiles ad agency - promotional piece won an award for excellence.
???? Through my public relations efforts the marina was featured in major trade and consumer publications. An aerial photograph of the marina was used on the cover of Marina World, DockAage and Super Ports 2003 - an international marina directory for superyachts.

Chinnock Marine - Fort Lauderdale, Florida
Director of Marketing - February 2000 - November 30, 2000
Full service yacht repair and maintenance facility catering to larger yachts. As Marketing Director my responsibilities included enhancing the company image, developing existing and new sources of business, public relations and liaison to the industry.

Partial List of Notable Achievements:
???? Wrote Mission Statement and created USP " On Budget - On Time".
???? Redesigned marketing collateral and ads to enhance company image.
???? Rebuilt Web Site to project an improved professional image.
???? Developed new source of revenue soliciting warranty business from 140 production boat manufacturers.
???? Introduced new software database "Shipscan" for obtaining detailed information of documented yachts.

Water Taxi New York Harbor - Jersey City, New Jersey
Consultant/General Manager - November 1998 - February 2000
Established as a commuter ferry service the operation provided scheduled service between Jersey City And the New York Financial District. I was retained by the President of the company to oversee the operation and build the business. As General Manager I was responsible for P& L
management, budgeting, coordinating the schedules of vessels and personnel, hiring captains and deckhands, and all other aspects of running the business on a daily basis. During my tenure as General Manager I increased business by better promotion, instituting an improved service schedule and revamped the image of the service by establishing dress codes for captains and deckhands and developed better customer relations. The majority of our commuter customers were stock and commodity brokers and other personnel from related fields of the stock market. Unfortunately, the business was closed due to insurmountable problems with existing landing rights and other legal matters created by a competitive ferry service.

Lincoln Harbor Yacht Club - Hudson River, New York Harbor
Consultant/Director of Operations - September 1994 - November 1998
250 slip marina located on the west side of the Hudson River, directly across from Midtown Manhattan. The marina was built as a dockominium and went into bankruptcy in 1993. I was originally hired as a consultant by the court appointed receiver to review the operation and study the feasibility of continuing dock sales. After submitting my report and recommendation to forgo dock sales and develop the facility as a public marina, I was retained to develop the business and manage the operation for Starbare LLC who purchased the mortgage as part of a portfolio from Natwest Bank. After a successfully building an established business with a respectable bottom line, I sold the marina in 1998 for an amount that was thirty percent higher than the appraised value. With the same group I also managed Port Imperial a 300 slip marina in the same area under a management contract.

Partial List Of Notable Achievements
???? Reduced previous managers initial capital budget by 40% while still completing all projects.
???? Captured a 35% reduction in annual operating expenses by re-negotiating service contracts, reducing payroll, sewage taxes.
???? Within the first year, I surpassed all revenue projections by 20%.
???? Launched start up of a yacht brokerage to generate additional source of revenue and generate leads for marina slip contracts.
???? With no land storage available, I created a unique in-water winter storage program to generate revenues during the off-season. By the winter of 1997 we had acquired 120 winter storage contracts.
???? Developed high profile events to gain publicity for the marina. In 1996 I contracted with Show Management of Ft. Lauderdale to produce two boat shows, the 1st Annual Lincoln Harbor New York Yacht Show and the 1st Genmar Family Boat Show. Both events received excellent publicity in the local and national press including a live remote telecast on the Good Morning America Show.
???? Wrote the offering plan for the sale of the marina and represented the owner to prospective buyers.

Bahia Mar Resort & Yachting Center - Fort Lauderdale, Florida
Senior VP - July 1984 - February 1992
As Senior VP I was mainly responsible for business development of the 300 room resort and the 350 slip marina. In addition to my resort responsibilities I also headed up Bahia Mar's Dockominium project and was responsible for the marketing plan, collateral design and management of the sales team. During my tenure at the resort, I also held the position of VP of International Business Development for Capstar Hotels, the hotel's management company.

Partial List of Notable Achievements:
???? Established the resort as the leading hotel in Ft. Lauderdale for servicing the international visitor market.
???? Created unique "Float Plan" for the marina that offered transient mega yachts the advantage of the monthly dockage rate without committing to a 30-day consecutive stay, thereby guaranteeing yachts return to Bahia Mar when in Ft. Lauderdale. The plan was valid for a defined period of time and any unused balance was not refundable and could not be carried over to a new agreement.
???? Substantially increased marina seasonal contract and transient business by actively soliciting upscale marinas in the northeast and mid west. Soliciting included an annual sales blitz to major marinas in order to establish relations with the marina managers and owners/captains of large yachts.
???? Personally sold over $3 Million in docks within first two months of taking charge of dockominium operation
???? Served on various county, city tourism and business development boards, Board of Directors of the Greater Fort Lauderdale Chamber of Commerce and three terms as the Vice Chairman of Tourism for the Greater Fort Lauderdale Chamber Of Commerce.


Rapidly promoted through a series of increasingly responsible marketing positions in the Hospitality Industry. As a Marketing Executive for two large European hotel companies I acquired extensive experience in international business development. During my career in the Hospitality Industry I produced presentations at various US Embassies, conducted many sales missions to Europe and coordinated exhibits at major international trade shows. One of my marketing and advertising campaigns was used as a case study for a college text book "Contemporary Marketing 5th Edition" .


???? International Hotel Management Association - Certified Hotel Administrator
???? International Hotel Marketing Association - Certified Hotel Marketing Executive
???? United States Coast Guard - Licensed Captain 100 Ton Master
???? American Sailing Association - Certified Sailing Instructor
???? Florida Real Estate Broker's License


???? South Florida Marine Industries Association
???? Super Yacht Society
???? Boating Writers International - Free Lance Writer for various marina related publications (212) 779-5251
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