William D. Neal
2323 Perimeter Park Drive, suite 100
Atlanta GA, 30341
Senior Executive Officer, has been qualified in the federal courts as an expert in Lanham Act cases dealing with false advertising and trademark infringement.
678 942-5171 direct
BIO / Resume / CV:
This expert has been qualified in the federal courts as an expert in Lanham Act cases dealing with false advertising and trademark infringement and in cases dealing with marketing and survey research. He provides the following legal services: Advertising claims research and substantiation Evaluation of false & misleading advertising Trademark and service mark infringement/dilution research Survey research that meets judicial standards Statistical analysis and testing, including statistical data processing Consulting and expert testimony Our areas of expertise include: Branding, trademarks and service marks Marketing and sales strategies and tactics Survey research methods and procedures New product development and consumer testing Advertising and promotion effectiveness Pricing strategy and tactics Product and sales forecasting Brief Biography: In his corporate function as Senior Executive Officer, He has overall management responsibility for the strategic direction of the firm. As a Senior Consultant and Practice Leader, he is responsible for project management, client relationships, proposal development and research design. He leads the legal consulting practice. He has authored over 40 articles, tutorials, and seminars on marketing research methods and strategy. He is a recognized expert in the fields of market segmentation, product positioning, product optimization, brand value, brand equity, and advanced research methods. He is on the Editorial Review Boards of Marketing Management and Marketing Research magazines and is an ad hoc reviewer for several other marketing management and marketing research publications. Currently, he serves on the Advisory Board for the Master of Science in Marketing Research degree program at the University of Texas - Arlington and on the External Advisory Board to the Center for Marketing Studies at the University of Georgia, which manages the Master in Marketing Research degree program. He previously served on the inaugural Advisory Board of the A. C. Nielsen School of Marketing Research at the University of Wisconsin and on the Advisory Board to the School of Business at the University of West Florida. In addition, he conceptualized and developed MARKETING RESEARCH: A Magazine of Management and Applications and was instrumental in the launch of MARKETING MANAGEMENT - both highly acclaimed publications of the American Marketing Association. In 1987, he initiated AMA's Marketing Research Tutorial Series now offered at every AMA research conference. He has served as an instructor in that program since its beginning. In 1995 he was the fourth person to receive AMA's Lifetime Achievement Award for service to the Profession of Marketing Research. Recognizing his long term contributions to the profession of marketing research, the Marketing Research Association awarded Bill with an Honorary Lifetime Membership in 1997. He received a Bachelor of Science degree in Commerce and Engineering from Drexel University in 1966 and a Master of Science in Industrial Management with a specialization in Operations Research and Systems Analysis from Georgia Tech in 1973.
Advertising Claims Research And Substantiation Evaluation Of False & Misleading Advertising Trademark And Service Mark Infringement Dilution Research Survey Research Statistical Analysis Testing Statistical Data Processing Consulting Expert Testimony Branding Trademarks Service Marks Marketing Sales Strategies Tactics Survey Research Methods Procedures New Product Development Consumer Testing Advertising Promotion Effectiveness Pricing Strategy Product Sales Forecasting
advertising claims, advertising promotion effectiveness, branding, Consulting expert testimony, consumer testing, dilution research, evaluation of false & misleading advertising, marketing sales strategies tactics, new product development, pricing strategy, product sales forecasting, research and substantiation, statistical analysis, survey research, survey research methods procedures, testing statistical data processing, Trademark and service mark infringement, trademarks service marks