Summary of Qualifications - 

22 Years Experience in all aspects of online marketing:

• Search Engine Optimization (SEO)
• Search Engine "Link" Campaigns
• Pay Per Click (PPC)
• Search-Engine Advertising
• Affiliate Marketing
• Online PR
• Online Advertising
• "Community" Marketing
• E-commerce Site Development
• Web Site Development
• Web Application Development
• E-mail Newsletter Publishing
• Web Project Management
• Interface User Design
• Improving Online "Conversions"

Publications

• The world's most prolific Internet author
• Author of the best selling Complete Idiot's Guide to the Internet , Search Engine Optimization for Dummies , and Pay Per Click for Dummies Search Engine Marketing , Poor Richard's Web Site and Poor Richard's Internet Marketing and Promotions , and dozens of other Internet-related books over the last 13 years.
• An award-winning technology column in two Colorado Newspapers for over 11 years
• Staples.com's E-commerce Expert

Real World Experience

• Extensive online experience (bulletin boards and online services), dating back to 1984
• Working on the Internet day-to-day Internet since 1993
• Working in software development since 1981...cyberspace-software development since 1991
• Founder of an e-business service provider, funded by Softbank/Mobius, one of the world's largest venture-capital firm
• General Manager/Architect of a large site for a consortium of seven law firms; the site has 400,000+ pages, with sophisticated content-management and lead-management utilities running behind the scenes
• Founded a publishing company, with e-commerce sales, in 1997
• VP of Web Solutions for a national ISP
• VP of Marketing for a Web-development company
• Consulting services for scores of companies, large and small, from Amazon.com to Lonely Planet, a small furniture firm to a medical-transcription service, law firms, real-estate firms, and much more.

Public Speaking

Extensive public speaking: 100+ radio show guest appearances, ten years of speaking engagements, including seminars, panels, workshops, teleseminars, etc.

Summary of Qualifications -

Experience in all aspects of online marketing-search-engine optimization, search-engine advertising, affiliate programs, online PR, etc.-along with more traditional offline marketing. A background in book publishing and technology, including e-commerce development, product development and management, user-interface design, software-product design, consumer research, training, and documentation. Founded an e-commerce service provider funded by the world's largest VC firm, and an "online enabled" publishing company, Top Floor Publishing. An accomplished public speaker and author of dozens of books about the Internet and online marketing, including several best sellers.

Skills and Accomplishments -

• Employed search-engine marketing to triple the revenues of a computer-peripherals company in less than12 months.
• Employed Web design and search-engine marketing to jump start sales for an online scaffolding company.
• Generated 75% of revenues for a Denver-based real-estate startup through search-engine advertising campaigns.
• Built a partnership with one of North America's largest publishers to deliver software to bookstores throughout the U.S.
• Raised $4M from Softbank/Mobius to start an e-business service provider, later sold to iBoost.
• Founded a computer-book publishing company, with revenues exceeding $300,000 in the first year.
• Used low-cost, online/offline PR and guerrilla marketing techniques to position a book on the Amazon.com best-seller list, to promote another book into becoming the most widely read and praised title in computer-book history, and to build the Poor Richard's series brand.
• Author of the best selling Complete Idiot's Guide to the Internet (1993 - 2000), Search Engine Optimization for Dummies (April 2004), and Pay Per Click for Dummies Search Engine Marketing (Dec. 2005)
• Integrated a dozen different Web-development/hosting teams-with over hundred staff, and located in ten different cities-into a single division.
• Provided strategic/technical analysis to the CEO/executive team regarding acquisitions.
• Hired and trained a staff from 0 to 65 in less than six months.

Professional Experience -

Legal WebTV Network                                                       Denver, CO: 2005 - Present

General Manager

Overall responsibility for building and marketing the LegalView.com Web site, an online marketing/advertising site with over 500,000 pages, owned by a consortium of seven large law firms. Created the strategy used to replace the original (failing) operation; designed the new site, hired the Web-application developers, project managed the development, planned the marketing and search-engine strategy.

Peter Kent Consulting                                                         Denver, CO: 2002 - Present

Principal

A firm providing Internet channel-management and Internet-marketing and -strategy consulting services to a varied client base. Current services include assisting clients in developing online-marketing strategies, increasing traffic through search-engine marketing and optimization, designing and implementing Pay per Click search-advertising campaigns, designing Web-sites, developing Web-applications, revenue-transaction conversion, and affiliate-program development. Key clients include Peripheral Manufacturing (used search-engine marketing to triple revenues in under 12 months); ScaffoldMart.com (helped this stalled operation experience rapid growth over a period of just a few weeks); Shane Co. (repositioned this jeweler's online marketing strategy); Aestiva, Inc. (significantly increased sales revenue over a 9-month period); Jones University (designed and developed a strategic plan for optimization of the Web site and improved search-advertising results); and SavingStreet.com (implemented a pay-per-click search-advertising campaign for this startup real-estate company, generating 75% of their initial revenues).

Indigio Group                                                                           Denver, CO: 2001 - 2003

Vice President Marketing

A Web-applications development and Internet-marketing-strategy consulting company with clients such as Budget Rent a Car, Cendant, North American Van Lines, Orbis, and Dex Media. Direct responsibilities included the production of strategic marketing plans and materials, overseeing all marketing products, new-business sales development, and Internet marketing-strategy development for clients. Also liaised with key clients and directed all public relations and advertising campaigns. Ensured significant press coverage for the Company, greatly increasing its visibility in Colorado.

Internet Commerce & Communications                                        Denver, CO: 2001

Vice President Web Solutions

A national Internet Service Provider and Web-hosting company. Developed and implemented a strategic plan to merge dozens of geographically dispersed Web-design and Web-hosting divisions acquired during the prior 18 months. Managed a team of 60 staff members, in 8 cities, providing Web Development, Web hosting, Internet marketing, and e-commerce applications to thousands of small and medium-sized businesses in an ASP (Application Service Provider) mode. The division produced revenues of approximately $8M in 2001. In addition introduced new tools, processes and procedures to improve the department's efficiency and reduce overhead, and designed a number of new ASP products-e-commerce and e-mail publishing-for introduction to the small-business market.

BizBlast.com                                                                            Denver, CO: 1998 - 2001

Co-Founder

An E-Business Service Provider, delivering e-commerce services to small and medium-sized firms on a monthly subscription basis, when doing business online was still relatively new and difficult for most companies. Developed the original business plan and marketing strategy, including raising the company's $4M first-round investment, led by one of the world's largest VC firms, SoftBank/Mobius. Researched the market to evaluate the competition and developed the original product design, including user-interface design and managing focus groups. Developed the company's marketing and offer strategy and identified target markets and subscriber-acquisition programs. Business-development role included negotiating distribution partnerships, including one with Macmillan USA to deliver BizBlast software to bookstores throughout North America, and sought out partnerships to provide more products and services to BizBlast clients, such as the PayPal relationship that provided another transaction method for BizBlast clients.

Top Floor Publishing                                                               Denver, CO: 1997 - 2003

Founder, President

A publisher of highly regarded books related to online business and marketing, written by industry experts. The company's first book became the most widely reviewed and praised title in computer-book history, and the third was an Amazon.com best seller. Created the company's marketing strategy and managed all marketing and public relations campaigns. Built a brand-the Poor Richard's series-that quickly became very well known and respected in the computer-book industry. Managed all aspects of the organization, including overall budget responsibility, product development, and co-op advertising. Devised an online-marketing strategy that turned this startup into a widely distributed and well known publisher in the industry, and built the company's e-commerce system.

Kent & Associates                                                  Dallas, TX & Denver, CO: 1986 - 1996

Independent Consultant

Services included creating documentation, training users, testing software, designing software user interfaces, carrying out software consumer research and market intelligence, for a wide range of client companies and industries. Clients included Semiotix (software development), The Pipeline (Internet service provider); MasterCard (financial services), Analytical Surveys, Inc. (aerial photography), Comprehensive Software Solutions (stock trading), Amgen (pharmaceuticals), SpectraLink (telecommunications), Clinical Reference Systems, Inc. (medical), Ericsson, NEC, Northern Telecom (telecommunications), and Genioss/Data General (computing/telecommunications). Used online services for general business communications and marketing as early as 1986.

Core Laboratories Int'l, Inc.                                                                                  

Systems Analyst                                                                        Dallas, TX: 1982 - 1986

Area Supervisor                                                                            Mexico: 1979 - 1982

An oil-field services company. Assisted in the development of the company's new generation of drilling-analysis computer technology. Tested software, designed the user interfaces, and worked closely with the software-development team to create a user-friendly software process flow. Responsible for all customer research and liaison. Planned software product enhancements based on evaluation of users' needs and competing products. Trained users and managed staff installing and maintaining the equipment.

Previously worked in Mexico, with advanced computer technology on off-shore oil rigs, gaining experience in technology at a time when most people had little or no contact with computers. Lived and worked in Colombia, Mexico, Venezuela, Ecuador, Australia, North Sea, etc. Used data-acquisition/manipulation computers to provide geological and engineering reports to client oil companies. Core Labs' youngest-ever Unit Supervisor; fastest ever promotion to Logging Supervisor, with responsibility for the company's $2M annual Mexican operation. Managed the budget for this 50-person operation.

Publishing Experience -

Involved in the computer-book publishing business since 1988. Author of several dozen technology and business books-more books about the Internet than any other author-including the best selling Complete Idiot's Guide to the Internet, Search Engine Optimization for Dummies, and Pay Per Click Search Marketing for Dummies (Wiley) . Author and publisher of the Poor Richard's Web Site and Poor Richard's Internet Marketing and Promotions . Founder of Top Floor Publishing. Author of hundreds of newspaper and magazine articles on business and technology, including a long-standing column in the Boulder County Business Report and the Northern Colorado Business Report.

Public Speaking -

An accomplished public speaker on a wide range of subjects. Speaking engagements have included the subject of Internet marketing for ten years, to organizations such as the National Association of Broadcasters and the Colorado Tourism Conference. Other topics include search-engine marketing and advertising, publishing, and general online-business issues. A guest speaker on over 100 radio shows.

Education -

BA Hons., Geography/Geology, University of Sheffield, United Kingdom, 1978