HOSPITALITY INDUSTRY EXECUTIVE


Strategic Planning, Vision, & Direction
Expert Franchise / Age Descrimination /
Tactical Planning & Operations, Management Witness
Computer skills, Excel, Power Point and Word
Policy, Procedure, & System Development
Program / Project Development & Management
Team Building, Training, & Leadership
Profit Growth Design using forecasting systems
Market Research, Planning, & Positioning
Advertising & Promotional Concepts & Venues
Recognized Industry Sales Professional
Training Development, in all operating departments
Cost & Profitability Analysis / Trend & Competitive Analysis
Experienced Hospitality Asset Manager


HOSPITALITY EXPERIENCE

The Lakeshore Group October, 2000 Current

President

I have recently sold a Hotel that I was a partner in.
Completed a major e-commerce project. Note recent article:



Conducted due diligence and feasibility studies on potential acquisitions.
Played a key role in restructuring a hotel corporation.
Professional Hospitality Legal Consultant. (References upon request)
Published other articles for Hotel Online, AAHOA Magazine, Hotel-Motel Magazine and 4Hotels International Publication.

http://www.hotelnewsresource.com/article6802.html

Currently serving on the board of directors of the Georgia Hospitality and Travel Association


US Franchise Systems October, 1999-October, 2000

Vice President Of Brand Management


Developed new marketing goals and instituted quality assurance, training and processes that significantly improved franchisee success.
Influenced and directed all strategy aspects that affected quality, waiver decisions, standards, plan reviews and franchise approval.
Designed and launched a national marketing department that expanded markets and increased revenues.
The company and the franchisees regarded me as the single person responsible for the Brand.

The Lakeshore Group June, 1998 October, 1999

President

Restructured marketing, sales, human resources, operations, finance, and budgeting operations for Super Eight Management East. (40 Hotels) under contract.
The hotels were put up for sale two years earlier then left unattended.
Instituted stringent internal controls that slashed operating expenses.
Redirected primary marketing efforts to target the corporate/tourist segment, leading to successful entry into these lucrative markets.
Recruited new General Managers that were aggressive in sales and marketing and management controls.



Days Inns Of America January, 1992 June, 1998

Vice President Of Regional Marketing


Introduced the concept of regional marketing and established thirty-eight separate regions throughout the US. These organizations were innovative, purposeful, and successful both for the franchisees and Days Inns Of America.
Spearheaded a comprehensive realignment of the training department that began meeting the actual training needs of the franchisees.
Planned and administered an intensive advertising campaign through TV, radio, and other media sources.
Implemented custom Smith Travel Research Reports for each region. Advertising decisions based on the success of each region.
Worked with the Best management team ever assembled in the hospitality industry.



Professional Hospitality Management April, 1986 December, 1992

President

Directly managed and supervised three restaurants. Two Jillys Restaurants in Atlanta and a fine dinning restaurant in Miami, Fla.
Contracted with the United States Marshal Service to manage seized assets for the Us Department Of Justice.
Opened and managed the first new hotel prototype Park Square Inn for the Howard Johnson Company.
Assumed asset management for Thirty Four Hotels owned by a REIT, Integrated Resources Inc. New York City.
Site development for a new hotel brand prototype concept Thrift Lodge by Travel Lodge
Owned and operated a fine dinning restaurant in Atlanta, GA (1992-1994)


Diversified Innkeepers Inc. July, 1982 April, 1986

Vice President Operations


Developed a new Professional Hotel Management Company. This included, but not limited to Operations, Sales and Marketing, Financial, Accounting, Personnel and acquisitions
When I left, we owned and operated twelve full service and mid-market hotels in the southeast.


Great American Management and Investments, INC. October, 1976 July, 1982

Vice President

This was a Real-estate Investment Trust in transition to becoming a corporation.
My involvement included the foreclosure on all hospitality REO, re-branding of twenty-one newly acquired hotels, and development of an internal management company.
We were so successful that Sam Zell bought our Company with its own assets.


Orlando Hyatt Hotel * November, 1974October, 1976

Director Of Sales and Marketing

Director Of Sales and Marketing for a 1,000 room full service Hyatt Resort.
Supervised and directed a sales team of the best sales and marketing cast members ever assembled.
Implement and created sales and marketing strategies that would be used in other Hyatt Hotels nation wide.
Re-positioned an Independent resort (Carolondo) to a full service Hyatt resort without meeting space.



Sheraton Hotel Corporation Of America * January, 1969November, 1974

Management Trainee
Sheraton Hotels in Cincinnati, Ohio and Philadelphia, Pa.


EDUCATION

University Of Kentucky, Lexington, Kentucky
Education, 1965-70

Brenau State College and University, Gainesville, Georgia
Business Administration, 1986

CERTIFICATION

Certified Hotel Administrator (CHA) 1980
Certified Hospitality Marketing Executive (CHME) 1979





Sample Articles Published (CUT & PASTE TO READ)

http://www.hotel-online.com/Views/0482.html

http://www.hotelresource.com/newsletter/articles/article0244.html

http://www.hotelmotel.com/hotelmotel/article/articleDetail.jsp?id=38406

http://www.hotelnewsresource.com/modules.php?op=modload&name=HNR&file=detail&sid=5552

http://www.hotel-online.com/News/PR2003_2nd/Jun03_TechTooMuch.html
http://www.hotelnewsresource.com/article6389.html

Management Article:

http://www.hotel-online.com/News/PR2003_3rd/Jul03_ReboundingTask.html




Activities:

Associate Editor Lodging and Hospitality Magazine
Writer AAHOA Magazine
http://www.aahoa.com/pdf/AAHOA_strategic_plan.pdf

* Board Of Directors Georgia Hospitality and Travel Association