PROFESSIONAL EXPERIENCE:
Director Sales & Internet Marketing, Canada Discount Hotels. Vancouver, Canada. 2002. Full-Time. (www.canadadiscounthotels.com)
● Search engine optimization: competitor market analysis, keyword analysis, optimization of HTML code, link structure optimization, and search engine promotion.
● Monitoring pay-per-performance advertising strategies
● Managing Strategic alliances with partners.
● Executing tactical marketing strategies
● Brand Management
● Market research
● Sales Forecasting
● Budget Development
● Strategic planning
● Marketing Campaigns
● Establishing national and international contracts with hotels
Results:
(1) Expansion from 50 hotels to over 500 hotels.
(2) Gross monthly sales increase from $100,000 to $535,000.

Marketing Manager, Gulf & Fraser Financial Group. Vancouver, Canada. 2001. Contract. (www.gulfandfraser.com)
● Search engine optimization and website content administration
● Corporate branding
● Market research
● Product and Financial Services marketing
● Campaign administration
● Strategic planning
Results:
Raised $13 million in new money during an RRSP campaign.
Co-branded advertising campaign, 69 cent Loonie Event, with BCTV.

Sales & Marketing Consultant. Harts Systems Vancouver, 2000. Consultant.
● developed print advertising campaign for BC Medical Journal
● sale of Medical Billing software for Doctors offices
Results:
(1) Accepted full time position with Gulf & Fraser Credit Union.

Marketing and Sales Manager, Peace Arch Community Services. White Rock, Canada. 1999 2000. Contract.
● Sales to provincial, regional governments and school boards, and enhancing existing relationships.
● Business to business sales
● Market research and sales forecasting.
● Budget development and administration
● Strategic planning
● Corporate branding and advertising.
● Public relations
Results:
(1) increased business-to-business sales of services
(2) increased community and government awareness about organization.
(3) first fully accredited organization in province.

Counsellor, Toronto District School Board, Toronto, Canada. 1997-1999. Contract.
● meeting with Superintendents and strengthening relationships with Principals and Trustees
● strategic planning
● advertising programs
● public relations
● research and reporting
Results:
(1) Several effective dispute resolutions.
(2) Delivery of services across 32 schools
(3) Enhanced relationships between schools and community.

Team Leader Counsellor. Family Services of Hamilton-Wentworth. 1990-1996. Full Time.
● representation on community organizations
● meetings with families, school boards, physicians
● staff training
● public relations
● management responsibilities

CONSULTING PRACTICE:
Internet Marketing Consultant, PW Internet Marketing. Vancouver, Canada. 2002-2003. Consulting Practice. (www.pwinternetmarketing.com).
● Search engine optimization and Internet marketing firm serving medium to large businesses.
● Search engine optimization: competitor market analysis, keyword analysis, optimization of HTML code, link structure optimization, and search engine promotion.
● Optimization strategies and submission services for search engines and directories such as Google, Inktomi, Fast, AltaVista, Netscape, Excite, HotBot, MSN and (directories such) as Yahoo, DMOZ, Joe Ant.
● Pay for performance campaign management solutions.
● ROI focused Internet marketing strategy consulting.
● Clients:
- Canada Discount Hotels - www.canadadiscounthotels.com, http://whistler.canadadiscounthotels.com
- Gulf and Fraser Credit Union, www.gulfandfraser.com

EDUCATION:
Certificate in Internet Marketing. Faculty of Commerce. UBC. 2002.
Master's Science. Administration. Nova South Eastern University. 1995
Bachelor's degree. Simon Fraser University. 1991.

SOFTWARE:
● Microsoft FrontPage Publisher Excel Word, Office, Power Point.