Voted by the editors of Agency Magazine as one of the 10 best and brightest agency strategists, Professor of Marketing and past Chairman of the Advertising Research Foundation, he has had extensive experience as a senior marketing, branding and research executive on the client, consulting and agency sides of the marketing and communications business. He has been responsible for directing major business building assignments for startups as well as leading marketing companies, including AT&T, BellSouth, Campbell Soup, Kraft Foods, Miller Brewing, Peugeot, Pfizer, Prudential and Visa.

He currently teaches advanced advertising and marketing courses as a Professor of Marketing at Pace University. He has held senior executive marketing positions with AT&T, Silicon Valley startup eCode.com and the Starz Encore Media Group (subsidiary of AT&T/Liberty Media). Prior to joining Starz Encore, he held senior executive appointments at major advertising and PR agencies, including Creamer Dickson Basford (subsidiary of Havas/RSCG), Grey Advertising, Bozell and Backer Spielvogel Bates Advertising. He has experience in scoping- type market sector analysis.

He received a B.S. in Economics, Magna cum Laude from New York University with special honors in Economics. He holds an M.B.A. in Industrial Psychology and a Ph.D. in Marketing and Consumer Behavior from the City University of New York. He has lectured to or been published by a variety of organizations, to include the Public Relations Society of America, the Direct Marketing Association, the American Marketing Association, Investor Relations Society, the Consumer Electronics Show, Institute for Broadcasting and Technology, and Yale University. He is a past-member of the Board of Directors of the American Marketing Association.

Schedule of Fees for Expert #13,798
Retainer Fee----------------------$1,000.00 To be pre-paid and held to be applied to the last
invoice
Hourly Rate-----------------------$500.00 per hour for research,non-testimony,waiting to give
testimony,deposition etc.
Travel-----------------------------Lodging,meals,airfare, car rental,car insurance,gasoline,etc,
to be paid at cost
Designation Fee--------------------$500.00 to be paid when expert name/credentials are presented
regardless of outcome of case.