Dr. Richard McFarland
1219 S. Wendover Rd.
Charlotte NC, 28211
Statistician with real-world application knowledge.
BIO / Resume / CV:
Bank of America Charlotte, NC 2002 to present Senior Vice President, Director of Enterprise Analytics Experience managing a team of 15-20 people and up to 4 direct reports. Team consists of strategic consultants, database analysts, and statistical modelers. Key accomplishments: Director of the Enterprise Analytics Group that provides market research and statistical solutions for Bank of America. Recent successes include: o Lead the initiative to provide optimal fee pricing for all deposit products that maximizes bank revenue in conjuction with voice-of-the-customer information. Identified over $30mm in incremental fee revenue without adversely impacting customer satisfaction o Developed methodology and an enterprise-wide measurement practice for Return-On-Advertising and brand building. Results helped to generate $30mm in incremental advertising budget o Ongoing voice-of-the-customer support the banks front-line modeling practice which provides model-based leads to the sales force in the banking centers. Models generated over $50mm in incremental cross-sales in 2002 o Linked satisfaction improving initiatives with Bank of Americas financial metrics which help to guide budgeting strategy. Provides financial validation for satisfaction related initiatives Bank of America Thought Leader: provide strategic direction for the customer satisfaction valuation Community of Practice which sets bank standards in linking customer satisfaction metrics to the banks financial metrics Six-Sigma Qualified: Green Belt certified for a project which optimally sets fee pricing for the banks checking products while minimizing customer dissatisfaction Digitas Inc. Boston, MA 2000 to 2002 Vice President / Director, Marketing Research and Decision Analysis Group Digitas Inc. is a marketing and technology professional services firm headquartered in Boston. During more than 20 years in business, Digitas has been repeatedly recognized as a leader in customer relationship management services Key accomplishments: Manager for the Strategic Decision Analysis group at Digitas. Responsibilities include selling, designing, and executing statistical analyses for clients including projects such as segmentation, positioning, targeting, modeling, and data mining. Analytics Manager of the Delta Airlines relationship: developed a customer-level segmentation of the SkyMiles Database, developed a trip algorithm that connects flight legs into customer trips, created a fraud detection algorithm that detects non-paying passengers, developed an algorithm to detect customers who are frequent fliers on other airlines Lead several product development projects that yielded partnerships, patent submissions, and incremental revenue streams Monitor Group Cambridge, MA 1997 2000 Consultant and Methodological Expert Monitor is a premier strategy-consulting firm that focuses on the development and implementation of strategies that identify and exploit organizations potential for achieving sustainable competitive advantage. Key accomplishments: Headed the Technical Analytics group that provided statistical and data-based methodological support for Monitor consultants Enhanced Monitors technology base and ability to create client value by discerning weaknesses in established methodologies and proactively identifying new market research methodologies and bringing them in-house Advised clients and case teams on the optimal design and analytical phase of quantitative market research including designing market surveys, conjoint/discrete choice analysis, cluster and factor analysis, perceptual mapping, linear and integer programming, and advanced regression modeling Lead the 800-STAT statistical hot-line which addresses statistical issues throughout the entire Monitor Company. Calls included questions involving general statistics, sample size calculations, advanced regression and time series modeling, and explanation of statistical terminology in "non-technical" terms Developed and conducted technical training for Monitor consultants Education 1997 Ph.D. Statistics, University of Virginia, Charlottesville, Virginia 1995 M.S. Statistics, University of Virginia, Charlottesville, Virginia 1992 M.S. Operations Research, Stanford University, Stanford, California 1990 B.S. Mathematics / Econimics Minor, University of Kansas, Lawrence, Kansas Other Achievements Frequent speaker at industry conferences. Most recent: o Return on Marketing Investment, The Promise of Modeling & Other Marketing Metrics in February 2003, Ft. Lauderdale, FL o PriceX, the Expert Pricing Forum Acknowledging Top Strategist World wide in June 2003, Chicago, IL Author of several statistics publications appearing in academic journals Six-Sigma, Green Belt certified, June 2003 Guest lecturer in Statistical Methods at the Boston University School of Management, Duke Law School, and the Institute for International Research