Mr. Richard J Welch CHA,CHME
The Lakeshore Group
2034 Ivy Ridge Rd.
Atlanta GA, 30080
The Lakeshore Group provides Expert Witness, Litigation Support and Financial Research Services to defense and plaintiff attorneys as well as private clients throughout the United States.
BIO / Resume / CV:
HOSPITALITY INDUSTRY EXECUTIVE Strategic Planning, Vision, & Direction Expert Franchise / Age Descrimination / Tactical Planning & Operations, Management Witness Computer skills, Excel, Power Point and Word Policy, Procedure, & System Development Program / Project Development & Management Team Building, Training, & Leadership Profit Growth Design using forecasting systems Market Research, Planning, & Positioning Advertising & Promotional Concepts & Venues Recognized Industry Sales Professional Training Development, in all operating departments Cost & Profitability Analysis / Trend & Competitive Analysis Experienced Hospitality Asset Manager HOSPITALITY EXPERIENCE The Lakeshore Group October, 2000 Current President I have recently sold a Hotel that I was a partner in. Completed a major e-commerce project. Note recent article: Conducted due diligence and feasibility studies on potential acquisitions. Played a key role in restructuring a hotel corporation. Professional Hospitality Legal Consultant. (References upon request) Published other articles for Hotel Online, AAHOA Magazine, Hotel-Motel Magazine and 4Hotels International Publication. http://www.hotelnewsresource.com/article6802.html Currently serving on the board of directors of the Georgia Hospitality and Travel Association US Franchise Systems October, 1999-October, 2000 Vice President Of Brand Management Developed new marketing goals and instituted quality assurance, training and processes that significantly improved franchisee success. Influenced and directed all strategy aspects that affected quality, waiver decisions, standards, plan reviews and franchise approval. Designed and launched a national marketing department that expanded markets and increased revenues. The company and the franchisees regarded me as the single person responsible for the Brand. The Lakeshore Group June, 1998 October, 1999 President Restructured marketing, sales, human resources, operations, finance, and budgeting operations for Super Eight Management East. (40 Hotels) under contract. The hotels were put up for sale two years earlier then left unattended. Instituted stringent internal controls that slashed operating expenses. Redirected primary marketing efforts to target the corporate/tourist segment, leading to successful entry into these lucrative markets. Recruited new General Managers that were aggressive in sales and marketing and management controls. Days Inns Of America January, 1992 June, 1998 Vice President Of Regional Marketing Introduced the concept of regional marketing and established thirty-eight separate regions throughout the US. These organizations were innovative, purposeful, and successful both for the franchisees and Days Inns Of America. Spearheaded a comprehensive realignment of the training department that began meeting the actual training needs of the franchisees. Planned and administered an intensive advertising campaign through TV, radio, and other media sources. Implemented custom Smith Travel Research Reports for each region. Advertising decisions based on the success of each region. Worked with the Best management team ever assembled in the hospitality industry. Professional Hospitality Management April, 1986 December, 1992 President Directly managed and supervised three restaurants. Two Jillys Restaurants in Atlanta and a fine dinning restaurant in Miami, Fla. Contracted with the United States Marshal Service to manage seized assets for the Us Department Of Justice. Opened and managed the first new hotel prototype Park Square Inn for the Howard Johnson Company. Assumed asset management for Thirty Four Hotels owned by a REIT, Integrated Resources Inc. New York City. Site development for a new hotel brand prototype concept Thrift Lodge by Travel Lodge Owned and operated a fine dinning restaurant in Atlanta, GA (1992-1994) Diversified Innkeepers Inc. July, 1982 April, 1986 Vice President Operations Developed a new Professional Hotel Management Company. This included, but not limited to Operations, Sales and Marketing, Financial, Accounting, Personnel and acquisitions When I left, we owned and operated twelve full service and mid-market hotels in the southeast. Great American Management and Investments, INC. October, 1976 July, 1982 Vice President This was a Real-estate Investment Trust in transition to becoming a corporation. My involvement included the foreclosure on all hospitality REO, re-branding of twenty-one newly acquired hotels, and development of an internal management company. We were so successful that Sam Zell bought our Company with its own assets. Orlando Hyatt Hotel * November, 1974October, 1976 Director Of Sales and Marketing Director Of Sales and Marketing for a 1,000 room full service Hyatt Resort. Supervised and directed a sales team of the best sales and marketing cast members ever assembled. Implement and created sales and marketing strategies that would be used in other Hyatt Hotels nation wide. Re-positioned an Independent resort (Carolondo) to a full service Hyatt resort without meeting space. Sheraton Hotel Corporation Of America * January, 1969November, 1974 Management Trainee Sheraton Hotels in Cincinnati, Ohio and Philadelphia, Pa. EDUCATION University Of Kentucky, Lexington, Kentucky Education, 1965-70 Brenau State College and University, Gainesville, Georgia Business Administration, 1986 CERTIFICATION Certified Hotel Administrator (CHA) 1980 Certified Hospitality Marketing Executive (CHME) 1979 Sample Articles Published (CUT & PASTE TO READ) http://www.hotel-online.com/Views/0482.html http://www.hotelresource.com/newsletter/articles/article0244.html http://www.hotelmotel.com/hotelmotel/article/articleDetail.jsp?id=38406 http://www.hotelnewsresource.com/modules.php?op=modload&name=HNR&file=de... http://www.hotel-online.com/News/PR2003_2nd/Jun03_TechTooMuch.html http://www.hotelnewsresource.com/article6389.html Management Article: http://www.hotel-online.com/News/PR2003_3rd/Jul03_ReboundingTask.html Activities: Associate Editor Lodging and Hospitality Magazine Writer AAHOA Magazine http://www.aahoa.com/pdf/AAHOA_strategic_plan.pdf * Board Of Directors Georgia Hospitality and Travel Association
Group Contracts Construction Impact Franchise Security Management Contracts Personnell Accounting Liability Food Beverage Theft Vandalism Innkeepers Law Association Management Cvb Loan Promissory Good Faith Estimates Cendant Choice Condominium Days Inn Management Resorts Fraud
accounting, association management, beverage, cendant, choice, condominium, construction, cvb, days inn, food, franchise, fraud, good faith estimates, group contracts, impact, innkeepers law, liability, loan, management, management contracts, personnell, promissory, resorts, security, theft, vandalism