Internet marketing strategy and search engine optimization consulting frm providing individual consultations for online b2b and b2c web sites

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PROFESSIONAL EXPERIENCE: Director Sales & Internet Marketing, Canada Discount Hotels. Vancouver, Canada. 2002. Full-Time. (www.canadadiscounthotels.com) ● Search engine optimization: competitor market analysis, keyword analysis, optimization of HTML code, link structure optimization, and search engine promotion. ● Monitoring pay-per-performance advertising strategies ● Managing Strategic alliances with partners. ● Executing tactical marketing strategies ● Brand Management ● Market research ● Sales Forecasting ● Budget Development ● Strategic planning ● Marketing Campaigns ● Establishing national and international contracts with hotels Results: (1) Expansion from 50 hotels to over 500 hotels. (2) Gross monthly sales increase from $100,000 to $535,000. Marketing Manager, Gulf & Fraser Financial Group. Vancouver, Canada. 2001. Contract. (www.gulfandfraser.com) ● Search engine optimization and website content administration ● Corporate branding ● Market research ● Product and Financial Services marketing ● Campaign administration ● Strategic planning Results: Raised $13 million in new money during an RRSP campaign. Co-branded advertising campaign, 69 cent Loonie Event, with BCTV. Sales & Marketing Consultant. Harts Systems Vancouver, 2000. Consultant. ● developed print advertising campaign for BC Medical Journal ● sale of Medical Billing software for Doctors offices Results: (1) Accepted full time position with Gulf & Fraser Credit Union. Marketing and Sales Manager, Peace Arch Community Services. White Rock, Canada. 1999 2000. Contract. ● Sales to provincial, regional governments and school boards, and enhancing existing relationships. ● Business to business sales ● Market research and sales forecasting. ● Budget development and administration ● Strategic planning ● Corporate branding and advertising. ● Public relations Results: (1) increased business-to-business sales of services (2) increased community and government awareness about organization. (3) first fully accredited organization in province. Counsellor, Toronto District School Board, Toronto, Canada. 1997-1999. Contract. ● meeting with Superintendents and strengthening relationships with Principals and Trustees ● strategic planning ● advertising programs ● public relations ● research and reporting Results: (1) Several effective dispute resolutions. (2) Delivery of services across 32 schools (3) Enhanced relationships between schools and community. Team Leader Counsellor. Family Services of Hamilton-Wentworth. 1990-1996. Full Time. ● representation on community organizations ● meetings with families, school boards, physicians ● staff training ● public relations ● management responsibilities CONSULTING PRACTICE: Internet Marketing Consultant, PW Internet Marketing. Vancouver, Canada. 2002-2003. Consulting Practice. (www.pwinternetmarketing.com). ● Search engine optimization and Internet marketing firm serving medium to large businesses. ● Search engine optimization: competitor market analysis, keyword analysis, optimization of HTML code, link structure optimization, and search engine promotion. ● Optimization strategies and submission services for search engines and directories such as Google, Inktomi, Fast, AltaVista, Netscape, Excite, HotBot, MSN and (directories such) as Yahoo, DMOZ, Joe Ant. ● Pay for performance campaign management solutions. ● ROI focused Internet marketing strategy consulting. ● Clients: - Canada Discount Hotels - www.canadadiscounthotels.com, http://whistler.canadadiscounthotels.com - Gulf and Fraser Credit Union, www.gulfandfraser.com EDUCATION: Certificate in Internet Marketing. Faculty of Commerce. UBC. 2002. Master's Science. Administration. Nova South Eastern University. 1995 Bachelor's degree. Simon Fraser University. 1991. SOFTWARE: ● Microsoft FrontPage Publisher Excel Word, Office, Power Point.

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