AMBULANCE |
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An ambulance is a vehicle designated for the transport of sick or injured people. The first ambulances called by that name were horse ambulances used in the American Civil War. The first practical ambulances were created by Dominique Jean Larrey, a French surgeon (17661842), for use in the Napoleonic Wars. Modern-day ambulances are typically large automobiles on a van or light truck chassis.
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CAMERAS / CAMERA TESTING |
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A camera is a device used to take pictures (usually photographs), either singly or in sequence, with or without sound recording, such as with video cameras. A camera that takes pictures singly is sometimes called a photo camera to distinguish it from a video camera. The name is derived from camera obscura, Latin for "dark chamber", an early mechanism for projecting images in which an entire room functioned much as the internal workings of a modern photographic camera, except there was no way at this time to record the image short of manually tracing it. Cameras may work with the visual spectrum or other portions of the electromagnetic spectrum.
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CONSUMER CONFUSION |
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Consumers can and do get confused, especially with the massive increase in choice available and the increase in complexity of products. It seems plausible that consumer confusion, like most consumer attributes, must have a direct and significant impact on marketing strategy. Yet most of what is written on the subject is tangential and scattered over a number of disciplines. A study explores the various views together under one single heading that will be of interest to marketers and business managers.
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TELECOMMUNICATIONS |
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Telecommunications is the communication of information over a distance. The term is most used to refer to communication using some type of signalling, such as the aldis lamp or the transmission and reception of electromagnetic energy. This covers many media and technologies including radio, fiber optics, telegraphy, television, telephone, data communication and computer networking, although other types of signalling are also included (see Telecommunications History and especially Early Telecommunications).
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