ADVERTISING |
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Firms in the advertising and public relations services industry prepare advertisements for other companies and organizations and design campaigns to promote the interests and image of their clients. This industry also includes media representativesÂfirms that sell advertising space for publications, radio, television, and the Internet; display advertisersÂbusinesses engaged in creating and designing public display ads for use in shopping malls, on billboards, or in similar media; and direct mail advertisers. A firm that purchases advertising time (or space) from media outlets, thereafter reselling it to advertising agencies or individual companies directly, is considered a media buying agency. Divisions of companies that produce and place their own advertising are not considered part of this industry.
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INTERNET |
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The Internet, or simply the Net, is the publicly accessible worldwide system of interconnected computer networks that transmit data by packet switching using a standardized Internet Protocol (IP). It is made up of thousands of smaller commercial, academic, domestic, and government networks. It carries various information and services, such as electronic mail, online chat, and the interlinked Web pages and other documents of the World Wide Web.
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SURVEYS / OPINION RESEARCH |
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Statistical surveys are used to collect quantitative information in many fields including political polling and government, health, social science and marketing research. A survey may focus on opinions or factual information depending on its purpose, but all surveys involve administering questions to individuals. When the questions are administered by a researcher, the survey is called a structured interview or a researcher administered survey. When the questions are
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