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Bruce Silverman is one of America’s best known and well respected marketing-communication and branding experts. He served as EVP/Executive Creative Director at three of America’s largest advertising agencies, as President of two of the nation’s best independently-owned agencies, and as President/CEO of the principal U.S. unit of the world’s largest media planning and buying shop. A long-time member of the Board of Directors of the American Association of Advertising Agencies, Bruce also served as Vice Chairman of the Western Region of the AAAA and Vice President of the Los Angeles Advertising Agency Association. He is frequently called upon by law firms to serve as an expert witness on cases relating to Lanham Act violations, branding, advertising agency custom and practice and media. Bruce has testified in state and federal courts as well as before the Copyright Royalty Judges of the Library of Congress.
EW #11318 has unusual strengths as an expert witness with both a five year academic record at Stern Business School at NYU, and 30 years of executive experience in the advertising industry.
As a professor and leading principles-of-marketing author, His areas of expertise are advertising, marketing, trademark infringement/dilution, market analysis, and surveys.
All aspects of confusion surveys for litigation, including sample selection, questionnaire design and testing, quality control, data analysis, and expert testimony support.
30+ years of Marketing, Advertising, Media & Communication. Experienced. Fast. Creative. Problem Solver. Graduate Marketing Instructor at USC. Advertising Agency & Client Problem Solver. Marketing Executive. Client experienced. Advertising Agency background. Professor at USC, CSUN, LMU, Pepperdine University.
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Provides on site primary care worker’s compensation. Also director of post hire preplacement physical examinations. Consults with Risk Management regarding employee health safety, materials handling, industrial hygiene, ergonomics and infectious disease exposure. Consulting and participation in the Advent of Health and Productivity Management. Performs fitness for duty evaluations all departments. Degree: MD Specialties: Internal Medicine