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| One of the most respected marketing experts in Silicon Valley. The guy who built one of the most celebrated integrated marketing firms of the 90's. He is responsible for the branding of Yahoo, Amazon, Excite, Ebay, etc....
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| Over 20 years experience in/with Internet, Computers, Programming, Data Processing, Dating and Social Networking, Community Portals, Engineering, Business Development, Expert Witness, and Litigation Support....
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| 30+ years of Marketing, Advertising, Media & Communication. Experienced. Fast. Creative. Problem Solver. Graduate Marketing Instructor at USC. Advertising Agency & Client Problem Solver.
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| EW #4296 offers 29 years of hotel experience on-site and as corporate officer supervising product and procedural standards, contracts and franchising.
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| EW #260 has over 45 years of hands-on experience in all phases of the restaurant, hotel and franchising industries.
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| One of the most respected marketing experts in Silicon Valley. The guy who built one of the most celebrated integrated marketing firms of the 90's.
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| Peter Kent is the author of more books about the Internet than any
other author, from the Complete Idiot's Guide to the Internet to
Search Engine Optimization for Dummies and Pay Per Click Search
Engine Marketing for Dummies. Kent has an unusual mix of skills and
experience: a combination of business experience, strong technical
skills, extensive knowledge of the Internet, and real-world
e-commerce experience....
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| EW #11318 has unusual strengths as an expert witness with both a five year academic record at Stern Business School at NYU, and 30 years of executive experience in the advertising industry.
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| Marketing Executive. Client experienced. Advertising Agency background. Professor at USC, CSUN, LMU, Pepperdine University.
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| Medical illustration and exhibit presentation graphic design for litigation support
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| Providing unique perspectives and practical assistance in drug issues based on 37 years with FDA in all aspects of drug regulation and on consulting and expert witness experience.
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| Expert Witness for Air Cargo, Transportation, Supply Chain and Damage Claims document review, position papers, analysis, supporting conclusions, testimony
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| Providing expert witness services in many areas of the horse industry, behavior, safety, management, riding and training.
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| Senior Executive Officer, has been qualified in the federal courts as an expert in Lanham Act cases dealing with false advertising and trademark infringement.
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| 25 years expertience in marina management, development, design, feasibility, financial proformance, due diligence, expert witness
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| 30 years of industry experience with an advertising agency and a multinational packaged goods.
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| Pharmacutical industry expert with over 30 years of experience domestically and internationally. Managed the 1st co-promotion arrangement in the industry.
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| All aspects of confusion surveys for litigation, including sample selection, questionnaire design and testing, quality control, data analysis, and expert testimony support.
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| Internet marketing strategy and search engine optimization consulting frm providing individual consultations for online b2b and b2c web sites
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| The Lakeshore Group provides Expert Witness, Litigation Support and Financial Research Services to defense and plaintiff attorneys as well as private clients throughout the United States.
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| Experienced expert witness for litigation on marketing, business methods, financial analysis, regulatory compliance, public policy, internet and communications engineering and technology
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| Marketing expert available for issues that include sweepstakes, charities, premiums, advertising specialties, and incentive travel and merchandise awards.
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| Expert witness on matters related to photography, copyright infringement, business practices, lost film, contracts, model releases, rights of privacy, photography licensing, photography stock.
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| Services relating to 911 and CAD event and dispatch creation for litigation. Specializes in large dispatch center event recreation and alanysis
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| Over 20 years experience in/with Internet, Computers, Programming, Data Processing, Dating and Social Networking, Community Portals, Engineering, Business Development.
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| More than three decades experience counseling top management of Fortune 500 companies and higher education institutions
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| EW #4294 affords 40 years of expertise in procedural standards at hotels, motels and complex resorts. He has served as a successful case consultant and expert witness for over 10 years.
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| Need a personal injury law firm? A personal injury occurs when a person has suffered some form of injury, either physical or psychological, as the result of an accident.
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| Need a personal injury law firm? A personal injury occurs when a person has suffered some form of injury, either physical or psychological, as the result of an accident.
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| Looking for a advertising promotional expert?
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Find Advertising Promotional experts and consultants for Advertising Promotional litigation support at www.expertwitness.com. Available to be Advertising Promotional expert witnesses and provide Advertising Promotional forensic consulting in Advertising Promotional litigation, in addition prepare Advertising Promotional expert witness reports for use in deposition and/or in-court trial testimony.
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Categories To Find "Advertising Promotional" Experts:
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ADVERTISING |
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Firms in the advertising and public relations services industry prepare advertisements for other companies and organizations and design campaigns to promote the interests and image of their clients. This industry also includes media representativesÂfirms that sell advertising space for publications, radio, television, and the Internet; display advertisersÂbusinesses engaged in creating and designing public display ads for use in shopping malls, on billboards, or in similar media; and direct mail advertisers. A firm that purchases advertising time (or space) from media outlets, thereafter reselling it to advertising agencies or individual companies directly, is considered a media buying agency. Divisions of companies that produce and place their own advertising are not considered part of this industry.
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AFFILIATE MARKETING |
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Affiliate Marketing is a popular method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of the practice of paying finder's-fees for the introduction of new clients to a business. Compensation may be made based on a certain value for each visit (Pay per click), registrant (Pay per lead), or a commission for each customer or sale (Pay per Sale), or any combination.
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AFFIRMATIVE ACTION |
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Affirmative action (U.S. English), or positive discrimination (British English), is a policy or a program aimed at increasing the representation of members of groups that have traditionally been discriminated against. This typically focuses on education, employment, government contracting, health care, or social welfare.
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ASBESTOS |
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Asbestos (a misapplication of Latin: asbestos "quicklime" from Greek ἄσβεστος: a-, "not"; sbestos, "extinguishable") describes any of a group of fibrous metamorphic minerals of the hydrous magnesium silicate variety. The name is derived for its historical use in lamp wicks; the resistance of asbestos to fire has long been exploited for a variety of purposes. It was used in fabrics such as Egyptian burial cloths and Charlemagne's tablecloth, which, according to legend, he threw in a fire to clean. Asbestos occurs naturally in many forms (see below); it is mined from metamorphic deposits.
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BANKRUPTCY |
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Bankruptcy is a legally declared inability or impairment of ability of an individual or organization to pay their creditors. A declared state of bankruptcy can be requested by creditors in an effort to recoup a portion of what they are owed; however, in the overwhelming majority of cases, the bankruptcy is initiated by the bankrupt individual or organization.
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BICYCLE HELMETS |
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A bicycle helmet is designed to provide head protection for cyclists. Helmets are most suitable for preventing injury in straight falls, and for reducing friction related damage to the head. Modern bicycle helmets were first developed in the 1970s.
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BRANDING |
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Branding may refer to any of:
the imprinting of brand marks on live skin, see Livestock branding, Branding persons and Branding (law).
a marketing technique, see Brand.
a permanent label or warning, such as a title brand affixed to the registration papers of a potentially defective vehicle.
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CONSUMER MARKETING |
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Find CONSUMER MARKETING experts and consultants for CONSUMER MARKETING litigation support. Available to be CONSUMER MARKETING expert witnesses and provide CONSUMER MARKETING forensic consulting in CONSUMER MARKETING litigation, in addition prepare CONSUMER MARKETING expert witness reports for use in deposition and/or in-court trial testimony.
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CONTEST / SWEEPSTAKES / LOTTERY / DRAWINGS |
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A sweepstakes is technically a lottery in which the prize is financed through the tickets sold. In the United States the word has become associated with promotions where prizes are given away for free. In other words, they specifically do not require a purchase to enter (these are called prize draws in the United Kingdom). Sweepstakes sponsors are very careful to dis-associate themselves from any suggestion that players must pay to enter, as this would bring them into conflict with lottery laws. The popularity of the term sweepstakes may derive from the Irish Sweepstakes, which was very popular throughout the world from the 1930s to the 1980s.
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COPYRIGHT - INFRINGEMENT |
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Copyright infringement is the unauthorized use of copyrighted material in a manner that violates one of the copyright owner's exclusive rights, such as the right to reproduce or perform the copyrighted work, or to make derivative works that build upon it. The slang term bootleg (derived from the use of the shank of a boot for the purposes of smuggling) is often used to describe illicitly copied material.
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E-COMMERCE |
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Electronic Commerce (also referred to as EC, e-commerce eCommerce or ecommerce) consists primarily of the distributing, buying, selling, marketing and servicing of products or services over electronic systems such as the Internet and other computer networks.
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EXPERT WITNESS SALES |
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An expert witness is a witness, who by virtue of education, or profession, or experience, is believed to have special knowledge of his subject beyond that of the average person, sufficient that others may officially (and legally) rely upon his opinion.
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FALSE ADVERTISING |
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False advertising is an act of deliberately misleading a potential client about a product, service or a company in general by reporting false or misrepresenting information or data in advertising or other promotional materials. False advertising is a type of fraud.
False advertising is often a crime. In some countries advertising practices (including "truth in advertising") are regulated by a government authority (FTC in the USA), in others the advertising industry is self-regulated and professional associations combat false advertising.
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INFORMATION SYSTEMS |
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As an area of study it is commonly referred to as information technology management. The study of information systems is usually a commerce and business administration discipline, and frequently involves software engineering, but also distinguishes itself by concentrating on the integration of computer systems with the aims of the organization. The area of study should not be confused with computer science which is more theoretical in nature and deals mainly with software creation, or computer engineering, which focuses more on the design of computer hardware.
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INTELLECTUAL PROPERTY - ANALYSIS |
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In law, intellectual property (IP) is a broad entitlement extending the concept of property beyond its materialist definitions to include information, ideas, and other intangible assets in their expressed form. Depending on jurisdiction, IP rights generally enable the holder to exercise exclusive rights over the the subject matter (or "work") of the IP using copyright, patent, trademark, industrial design right and similar legal protections. The term reinforces that such works are the product of the mind or intellect and that any rights may be protected at law in the same way as any other form of property.
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INTELLECTUAL PROPERTY - LICENSING |
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In law, intellectual property (IP) is a broad entitlement extending the concept of property beyond its materialist definitions to include information, ideas, and other intangible assets in their expressed form. Depending on jurisdiction, IP rights generally enable the holder to exercise exclusive rights over the the subject matter (or "work") of the IP using copyright, patent, trademark, industrial design right and similar legal protections. The term reinforces that such works are the product of the mind or intellect and that any rights may be protected at law in the same way as any other form of property.
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INTERNET |
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The Internet, or simply the Net, is the publicly accessible worldwide system of interconnected computer networks that transmit data by packet switching using a standardized Internet Protocol (IP). It is made up of thousands of smaller commercial, academic, domestic, and government networks. It carries various information and services, such as electronic mail, online chat, and the interlinked Web pages and other documents of the World Wide Web.
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LANHAM ACT |
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The Lanham (Trademark) Act (title 15 of the United States Code) contains the federal statutes of trademark law in the United States. The Act prohibits a number of activities, including trademark infringement, trademark dilution, and false advertising.
Section A is often utilized in law when false statements are alleged to have hurt a business. To be proven in court it must satisfy 3 principles: There was a false statement made, the statement was used in commercial promotion, the statements created the likelihood of harm to the plaintiff.
Section 32 of the Lanham Act can be used to restrict the importation of black market goods through he use of injunctions and damages.
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MANAGEMENT |
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Management" (from Old French ménagement "the art of conducting, directing", from Latin manu agere "to lead by the hand") characterises the process of leading and directing all or part of an organization, often a business, through the deployment and manipulation of resources (human, financial, material, intellectual or intangible). Early twentieth-century management writer Mary Parker Follett defined management as "the art of getting things done through people."
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MARKETING |
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The American Marketing Association suggests that Marketing is "the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals."
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MEDICAL DEVICES |
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A medical device is an instrument, apparatus, implement, machine, contrivance, implant, in vitro reagent, or other similar or related article, including a component part, or accessory which is:
recognized in the official National Formulary, or the United States Pharmacopoeia, or any supplement to them,
intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment, or prevention of disease, in man or other animals, or
intended to affect the structure or any function of the body of man or other animals, and which does not achieve any of its primary intended purposes through chemical action within or on the body of man or other animals and which is not dependent upon being metabolized for the achievement of any of its primary intended purposes.
as defined by the US FDA.
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MEDICAL ETHICS |
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Medical ethics is the discipline of evaluating the merits, risks, and social concerns of activities in the field of medicine.
Medical ethics shares many principles with other branches of healthcare ethics, such as nursing ethics.
Ethical thinkers have suggested many methods to help evaluate the ethics of a situation. These methods provide principles that doctors should consider while decision making.
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OPHTHALMOLOGY |
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Ophthalmology is the branch of medicine which deals with the diseases of the eye and their treatment. The word ophthalmology comes from the Greek roots ophthalmos meaning eye and logos meaning word; ophthalmology literally means "the science of eyes." As a discipline it applies to animal eyes also, since the differences from human practice are surprisingly minor and are related mainly to differences in anatomy or prevalence, not differences in disease processes. By convention the term ophthalmologist is more restricted and implies a medically trained specialist. Since ophthalmologists perform operations on eyes, they are generally categorized as surgeons.
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PAY PER CLICK ADVERTISING - PPC |
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Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines.
Advertisers bid on "keywords" that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product or service. For example, if an advertiser sells red widgets, he/she would bid on the keyword "red widgets", hoping a user would type those words in the search bar, see their ad, click on it and buy. These ads are called "sponsored links" or "sponsored ads" and appear next to and sometimes above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad.
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PROMOTION |
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Promotion is one of the four aspects of marketing. The other three parts of the marketing mix are product management, pricing, and distribution. Promotion involves disseminating information about a product, product line, brand, or company.
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PUBLIC RELATIONS |
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Public relations is the art and science of building relationships between an organization and its key publics.
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