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| Expert witness experience in marketing and advertising, past Chairman of Advertising Research Foundation, 25 years experience advising Fortune 500 companies and advertising/public relations agencies.
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| Peter Kent is the author of more books about the Internet than any
other author, from the Complete Idiot's Guide to the Internet to
Search Engine Optimization for Dummies and Pay Per Click Search
Engine Marketing for Dummies. Kent has an unusual mix of skills and
experience: a combination of business experience, strong technical
skills, extensive knowledge of the Internet, and real-world
e-commerce experience....
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| EW #546 North America's Premier Independent Media Auditing Service.
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| 30+ years of experience in the Specialty Chemical and Allied industries and is a recognized expert.
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| Senior Executive Officer, has been qualified in the federal courts as an expert in Lanham Act cases dealing with false advertising and trademark infringement.
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| Internet Forensics: network abuse, SLA, intellectual property, outsourcing, performance, security, reliability. State and federal testimonial experience.
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| Ph.D.- Computer Science, Stanford U.; over 30 years in computer systems, software, input/output, and hard disk; experience with Intel, Microsoft and many others; neutral advisor to two federal judges.
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| Technology expert in storage, SCSI and storage transports. Robert has been respnosible for over $4 MM in corporate revenue from licensing.
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| Looking for a consumer product magazine expert?
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Find Consumer Product Magazine experts and consultants for Consumer Product Magazine litigation support at www.expertwitness.com. Available to be Consumer Product Magazine expert witnesses and provide Consumer Product Magazine forensic consulting in Consumer Product Magazine litigation, in addition prepare Consumer Product Magazine expert witness reports for use in deposition and/or in-court trial testimony.
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Categories To Find "Consumer Product Magazine" Experts:
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ADVERTISING |
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Firms in the advertising and public relations services industry prepare advertisements for other companies and organizations and design campaigns to promote the interests and image of their clients. This industry also includes media representativesÂfirms that sell advertising space for publications, radio, television, and the Internet; display advertisersÂbusinesses engaged in creating and designing public display ads for use in shopping malls, on billboards, or in similar media; and direct mail advertisers. A firm that purchases advertising time (or space) from media outlets, thereafter reselling it to advertising agencies or individual companies directly, is considered a media buying agency. Divisions of companies that produce and place their own advertising are not considered part of this industry.
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CALL CENTER |
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A call centre (Commonwealth English) or call center (American English) is a centralized office used for the purpose of receiving and transmitting a large volume of requests by telephone. A call centre is operated by a company to administer incoming product support or information inquiries from consumers. Outgoing calls for telemarketing, clientele, and debt collection are also made. In addition to a call centre, collective handling of letters, faxes, and e-mails at one location is known as a contact centre.
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CONSUMER CONFUSION |
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Consumers can and do get confused, especially with the massive increase in choice available and the increase in complexity of products. It seems plausible that consumer confusion, like most consumer attributes, must have a direct and significant impact on marketing strategy. Yet most of what is written on the subject is tangential and scattered over a number of disciplines. A study explores the various views together under one single heading that will be of interest to marketers and business managers.
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CONSUMER MARKETING |
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Find CONSUMER MARKETING experts and consultants for CONSUMER MARKETING litigation support. Available to be CONSUMER MARKETING expert witnesses and provide CONSUMER MARKETING forensic consulting in CONSUMER MARKETING litigation, in addition prepare CONSUMER MARKETING expert witness reports for use in deposition and/or in-court trial testimony.
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COPYRIGHT - GENERAL |
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Copyright is a set of exclusive rights granted by governments to regulate the use of a particular expression of an idea or information. At its most general, it is literally "the right to copy" an original creation. In most cases, these rights are of limited duration. The symbol for copyright is ©.
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ECONOMIC ANALYSIS |
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Economic base analysis was developed by Robert Murray Haig in his work on the Regional Plan of New York in 1928. Briefly, activities in an area divide into two categories basic and non-basic. Basic industries are those exporting from the region; non-basic (or service) industries support basic industries. Because of data problems, it is not practical to study industry output and trade flows to and from a region. As an alternative, basic and non-basic concepts are operationalized using employment data.
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ENGINEERING - ELECTRICAL |
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Electrical engineering (sometimes referred to as electrical and electronics engineering) is a professional engineering discipline that deals with the study and application of electricity, electronics and electromagnetism. The field first became an identifiable occupation in the late nineteenth century with the commercialization of the electric telegraph and electrical power supply. The field now covers a range of sub-disciplines including those that deal with power, control systems, electronics and telecommunications.
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HORSES |
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The horse (Equus caballus or Equus ferus caballus) is a sizeable ungulate mammal, one of ten modern species of the genus Equus. Horses have long been one of the most economically important domesticated animals, and have played an important role in the transport of people and cargo for thousands of years. Most notably, horses can be ridden by a person perched on a saddle attached to the animal, and are also widely harnessed to pull objects like wheeled vehicles or plows. In some human cultures, horses are also widely used as a source of food. Though isolated domestication may have occurred as early as 4500 BC, clear evidence of widespread use by humans dates to no earlier than 2000 BC, as evidenced by the Sintashta chariot burials, thus firmly establishing the domestication of the horse.
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INDUSTRIAL ENGINEERING |
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Industrial engineering is the engineering discipline that concerns the design, development, improvement, implementation and evaluation of integrated systems of people, knowledge, equipment, energy, material and process. Industrial engineering draws upon the principles and methods of engineering analysis and synthesis, as well as mathematical, physical and social sciences together with the principles and methods of engineering analysis and design to specify, predict and evaluate the results to be obtained from such systems. Industrial engineers work to eliminate wastes of time, money, materials, energy and other resources.
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INVESTMENT BANKING |
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Investment banks assist public and private corporations in raising funds in the capital markets (both equity and debt), as well as in providing strategic advisory services for mergers, acquisitions and other types of financial transactions. They also act as intermediaries in trading for clients. Investment banks differ from commercial banks, which take deposits and make commercial and retail loans. In recent years, however, the lines between the two types of structures have blurred, especially as commercial banks have offered more investment banking services. In the US, the Glass-Steagall Act, initially created in the wake of the Stock Market Crash of 1929, prohibited banks from both accepting deposits and underwriting securities; Glass-Steagall was repealed by the Gramm-Leach-Bliley Act in 1998. Investment banks may also differ from brokerages, which in general assist in the purchase and sale of stocks, bonds, and mutual funds. However some firms operate as both brokerages and investment banks; this includes some of the best known financial services firms in the world.
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ISO 9000 |
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ISO 9000 is an ISO standard for Quality Management Systems.
ISO 9000 was developed from the British Standards Institution's BS 5750. The ISO 9000 standard is maintained by ISO (the International Organization for Standardization) and administered by accreditation and certification bodies. It is widely used in manufacturing, although high costs and difficulties with implementation have led to many companies using alternatives such as IC9700, or IC9200, both of which are issued by the International Charter, or their own specific in-house 'standard'.
Some countries re-label ISO 9000 as a national standard. (e.g. IR 9000 in Iran).
It should be emphasised that ISO 9000 does not guarantee the quality of the end products - rather, it certifies that the correct manufacturing process is being carried out.
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LIQUIFIED PETROLEUM GAS - LPG - LP GAS |
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Liquified petroleum gas (also called liquefied petroleum gas, liquid petroleum gas, LPG, LP Gas, or autogas) is a mixture of hydrocarbon gases used as a fuel in heating appliances and vehicles, and increasingly replacing chlorofluorocarbons as an aerosol propellant and a refrigerant to reduce damage to the ozone layer. Varieties of LPG bought and sold include mixes that are primarily propane, mixes that are primarily butane, and mixes including both propane and butane, depending on the seasonin winter more propane, in summer more butane. Propylene and butylenes are usually also present in small concentration. A powerful odorant, ethanethiol, is added so that leaks can be detected easily. LPG is manufactured during the refining of crude oil, or extracted from oil or gas streams as they emerge from the ground.
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MANAGEMENT |
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Management" (from Old French ménagement "the art of conducting, directing", from Latin manu agere "to lead by the hand") characterises the process of leading and directing all or part of an organization, often a business, through the deployment and manipulation of resources (human, financial, material, intellectual or intangible). Early twentieth-century management writer Mary Parker Follett defined management as "the art of getting things done through people."
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MARKET RESEARCH |
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Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors and the market. Market research can help create a business plan, launch a new product or service, fine tune existing products and services, expand into new markets etc. It can be used to determine which portion of the population will purchase the product/service, based on variables like age, gender, location and income level. It can be found out what market characteristics your target market has. With market research companies can learn more about current and potential customers.
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PHOTOGRAPHY |
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Photography is the process of making pictures by means of the action of light. It involves recording light patterns, as reflected from objects, onto a sensitive medium through a timed exposure. The process is done through mechanical, chemical or digital devices commonly known as cameras.
The word comes from the Greek words φως phos ("light"), and γραφις graphis ("stylus", "paintbrush") or γραφη graphê, together meaning "drawing with light" or "representation by means of lines" or "drawing." Traditionally, the product of photography has been called a photograph. The term photo is a convenient abbreviation. Many people also call them pictures. In digital photography, the term image has begun to replace photograph. This term is neither more nor less correct than photograph, either in film or digital photography. (The term image is traditional in geometric optics.)
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PUBLISHING |
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Publishing is the industry concerned with the production of literature or information - the activity of making information available for public view.
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TRADEMARK INFRINGEMENT |
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Trademark infringement is a violation of the exclusive rights attaching to a registered trademark without the authorisation of the trademark owner or any licensees. Infringement may occur when one party, the infringer, uses a trademark which is identical or confusingly similar to a registered trademark owned by another party, in relation to products or services which are identical or similar to the products or services which the registration covers. An owner of a registered trademark may commence legal proceedings against a party which infringes its registration.
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