ADVERTISING |
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Firms in the advertising and public relations services industry prepare advertisements for other companies and organizations and design campaigns to promote the interests and image of their clients. This industry also includes media representativesÂfirms that sell advertising space for publications, radio, television, and the Internet; display advertisersÂbusinesses engaged in creating and designing public display ads for use in shopping malls, on billboards, or in similar media; and direct mail advertisers. A firm that purchases advertising time (or space) from media outlets, thereafter reselling it to advertising agencies or individual companies directly, is considered a media buying agency. Divisions of companies that produce and place their own advertising are not considered part of this industry.
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AFFIRMATIVE ACTION |
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Affirmative action (U.S. English), or positive discrimination (British English), is a policy or a program aimed at increasing the representation of members of groups that have traditionally been discriminated against. This typically focuses on education, employment, government contracting, health care, or social welfare.
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AGRICULTURE |
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Agriculture (a term which encompasses farming) is the art, science or practice of producing food, feed, fiber and many other desired goods by the systematic raising of plants and animals. Agri is from Latin ager ("a field"), and culture is from Latin cultura, meaning "cultivation" in the strict sense of tillage of the soil. Thus a literal reading of the English word yields tillage of the soil of a field. In actual usage, Agriculture denotes a broad array of activities essential to food and material production, including all techniques for raising and processing livestock (see Animal husbandry) no less than those essential to crop planting and harvesting.
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ARBITRATION / MEDIATION |
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Arbitration is a form of mediation or conciliation, where the mediating party is given power by the disputant parties to settle the dispute by making a finding. In practice arbitration is generally used as a substitute for judicial systems, particularly when the judicial processes are viewed as too slow, expensive or biased. Arbitration is also used by communities which lack formal law, as a substitute for formal law.
Mediation consists of a process of alternative dispute resolution in which a (generally) neutral third party, the mediator, using appropriate techniques, assists two or more parties to help them negotiate an agreement, with concrete effects, on a matter of common interest. More generally speaking, the term "mediation" covers any activity in which an impartial third party (often a professional) facilitates an agreement on any matter in the common interest of the parties involved.
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AUDIO / VIDEO |
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Sound recording and reproduction is the electrical or mechanical re-creation and/or amplification of sound, often as music. This involves the use of Audio components such as microphones, recording devices and loudspeakers. From early beginnings with the invention of the Phonograph using purely mechanical techniques, the field has advanced with the invention of electrical recording, the mass production of the 78, the Magnetic wire recorder followed by the Tape recorder,the Microgroove recording, and the LP record. The invention of the Compact cassette in the 1960's, followed by the Walkman, gave a major boost to the mass distribution of music recordings, and the invention of Digital recording and the Compact disc in 1983 brought massive improvements in ruggedness and quality. The most recent developments have been in Digital audio players like the Apple iPod.
Video is the technology of capturing, recording, processing, transmitting, and reconstructing moving pictures, typically using celluloid film, electronic signals, or digital media, primarily for viewing on television or computer monitors.
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AUTO - AIR BAGS |
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An airbag, also known as a Supplementary/Secondary Restraint System (SRS) or as an Air Cushion Restraint System (ACRS), is a flexible membrane or envelope, inflatable to contain air or some other gas. Air bags are most commonly used for cushioning, in particular after very rapid inflation in the case of an automobile collision.
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AUTOMOBILE ACCIDENT |
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Car accidents are damaging events involving road traffic, particularly automobiles. They can cause damage to vehicles, people or structures. Car accidents also called traffic collisions, auto accidents, road accidents, personal injury collisions, motor vehicle accidents, and (particularly by American radio traffic reporters) crashes kill an estimated 1.2 million people worldwide each year, and injure about forty times this number (WHO, 2004). The term "accident" is considered inappropriate by some, as reliable sources estimate that upwards of 90% are the result of driver negligence.
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AUTOMOBILE ELECTRICAL SYSTEMS |
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An automotive electrical systems consists of several different components that provide the electrical power needed to start the car and provides all the functionality in the passenger compartment.
Lighting systems, battery and charging system, alternator, grounding system, all power and features like horn, radio, power windows, and door locks, security, wind shield wipers, and more.....
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BICYCLE HELMETS |
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A bicycle helmet is designed to provide head protection for cyclists. Helmets are most suitable for preventing injury in straight falls, and for reducing friction related damage to the head. Modern bicycle helmets were first developed in the 1970s.
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BIOMECHANICS |
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Biomechanics is the research and analysis of the mechanics of living organisms.
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BIOMEDICAL ENGINEERING |
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Biomedical engineers use their expertise in biology, medicine, physics, mathematics, engineering science and communication to make the world a healthier place. The biomedical engineer is ideally trained to work at the intersection of science, medicine and mathematics to solve biological and medical problems.
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BIOMEDICAL PHYSICS |
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Biomedical physics involves thorough investigation of any matter related to the domain of living or biological systems. Usually biomedical denotes a greater stress on problems related to human health and diseases. Where some technology development is used, Biomedical engineering term is often used. Bioengineering has two wings: Biomedical Engineering (dealing more with the Biophysics), and Biotechnology (dealing more with the Biochemistry).
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BOILERS |
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A boiler is a closed vessel in which water or other fluid is heated under pressure. The steam or hot fluid is then circulated out of the boiler for use in various process or heating applications. A safety valve is required to prevent over pressurisation and possible explosion of a boiler.
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BUILDING INSPECTION |
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Construction and building inspectors examine buildings, highways and streets, sewer and water systems, dams, bridges, and other structures to ensure that their construction, alteration, or repair complies with building codes and ordinances, zoning regulations, and contract specifications. Building codes and standards are the primary means by which building construction is regulated in the United States for the health and safety of the general public. National model building codes are published by the International Code Council (ICC), although many localities have additional ordinances and codes that modify or add to the National model codes. To monitor compliance with regulations, inspectors make an initial inspection during the first phase of construction and follow up with further inspections throughout the construction project. However, no inspection is ever exactly the same. In areas where certain types of severe weather or natural disasterssuch as earthquakes or hurricanesare more common, inspectors monitor compliance with additional safety regulations designed to protect structures and occupants during those events.
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CANCER - GENERAL |
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Cancer is a class of diseases or disorders characterized by uncontrolled division of cells and the ability of these cells to invade other tissues, either by direct growth into adjacent tissue through invasion or by implantation into distant sites by metastasis. This unregulated growth is caused by damage to DNA, resulting in mutations to genes that encode for proteins controlling cell division. Many mutation events may be required to transform a normal cell into a malignant cell. These mutations can be caused by chemicals or physical agents called carcinogens, by close exposure to radioactive materials, or by certain viruses that can insert their DNA into the human genome. Mutations occur spontaneously, or are passed down generations as a result of germ line mutations.
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CHEMISTRY |
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Chemistry (derived from alchemy) is the science of matter at or near the atomic scale. In this pursuit chemistry deals with the properties of such matter, the tranformations of matter and the interactions of matter with other matter and with energy.
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CONSTRUCTION |
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In project architecture and civil engineering, construction is the building or assembly of any infrastructure. Although this may be thought of as a single activity, in fact construction is a feat of multitasking. Normally the job is managed by the construction manager, supervised by the project manager, design engineer or project architect. While these people work in offices and make the most money, every construction project requires a large number of laborers to complete the physical task of construction.
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CONVEYORS |
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A conveyor belt or belt conveyor consists of two end pulleys, with a continuous loop of material that rotates about them. The pulleys are powered, moving the belt and the material on the belt forward. Conveyor belts are extensively used to transport industrial and agricultural materials, such as grain, coal, ores, etc. Conveyor belts with regularly spaced partitions are often called elevator belts. Conveyor belts are used in self-unloading bulk freighters and in live bottom trucks. This technology is also used in conveyor transport such as moving sidewalks or escalators, as well as on many manufacturing assembly lines. Stores often have conveyor belts at the check-out counter to move shopping items. Ski areas also use conveyor belts to transport skiers up the hill.
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COPYRIGHT - GENERAL |
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Copyright is a set of exclusive rights granted by governments to regulate the use of a particular expression of an idea or information. At its most general, it is literally "the right to copy" an original creation. In most cases, these rights are of limited duration. The symbol for copyright is ©.
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CORROSION EVALUATIONS |
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Corrosion is deterioration of intrinsic properties in a material due to reactions with its environment. Weakening of steel due to oxidation of the iron atoms is a well-known example of electrochemical corrosion. This type of damage usually affects metallic materials, and typically produces oxide(s) and/or salt(s) of the original metal. Corrosion also includes the dissolution of ceramic materials and can refer to discoloration and weakening of polymers by the sun's ultraviolet light.
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CRISIS COMMUNICATIONS |
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Crisis communications is the art and science of working with the public through the print, broadast, cable and Internet media when an event, which could have negative, devastating impact to a governmental, corporate or non-profit organization, suddenly starts to gather hurricane strength. It is the most creative and exhausting counseling that a public relations and public affairs professional would be asked to perform as he turns a negative into a positive.
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DREDGING / RECLAMATION |
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Dredging is miscellaneous excavator-type work underwater, usually in shallow sea or fresh water.
A dredge is a device for scraping or sucking the seabed, used for dredging.
A dredger is a ship or boat equipped with a dredge.
American usage sometimes calls the ship or boat a dredge.
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DUMBWAITER |
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A small elevator used to transport food or other items between floors of a building.
An elevator is a transport device used to move goods or people vertically. Outside North America, elevators are known more commonly as lifts, although the word elevator is familiar from American movies and television shows, just as some Americans are aware of lift from imported entertainment. Other languages may have loanwords based on either elevator (e.g. Japanese) or lift (e.g. Cantonese). Because of wheelchair access laws, elevators are often a requirement in new buildings with multiple floors.
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DUST CONTROL |
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Dust consists of tiny solid particles carried by air currents. These articles are formed by a disintegration or fracture process, such as grinding, crushing, or impact. The Mine Safety and Health Administration (MSHA) defines dust as finely divided solids that may become airborne from the original state without any chemical or physical change other than fracture.
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EARTHQUAKES |
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An earthquake is a sudden and sometimes catastrophic movement of a part of the Earth's surface. Earthquakes result from the dynamic release of elastic strain energy that radiates seismic waves. Earthquakes typically result from the movement of faults, planar zones of deformation within the Earth's upper crust. The word earthquake is also widely used to indicate the source region itself. The Earth's lithosphere is a patch work of plates in slow but constant motion (see plate tectonics). Earthquakes occur where the stress resulting from the differential motion of these plates exceeds the strength of the crust. The highest stress (and possible weakest zones) are most often found at the boundaries of the tectonic plates and hence these locations are where the majority of earthquakes occur. Events located at plate boundaries are called interplate earthquakes; the less frequent events that occur in the interior of the lithospheric plates are called intraplate earthquakes (see, for example, New Madrid Seismic Zone). Earthquakes related to plate tectonics are called tectonic earthquakes. Most earthquakes are tectonic, but they also occur in volcanic regions and as the result of a number of anthropogenic sources, such as reservoir induced seismicity, mining and the removal or injection of fluids into the crust. Seismic waves including some strong enough to be felt by humans can also be caused by explosions (chemical or nuclear), landslides, and collapse of old mine shafts, though these sources are not strictly earthquakes. These sources will also show a different seismogram than earthquakes
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ELECTRONICS |
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The field of electronics is the study and use of systems that operate by controlling the flow of electrons (or other charge carriers) in devices such as thermionic valves and semiconductors. The design and construction of electronic circuits to solve practical problems is part of the field of electronics engineering, and includes the hardware design side of computer engineering.
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ELEVATOR |
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An elevator is a transport device used to move goods or people vertically. Outside North America, elevators are known more commonly as lifts, although the word elevator is familiar from American movies and television shows, just as some Americans are aware of lift from imported entertainment. Other languages may have loanwords based on either elevator (e.g. Japanese) or lift (e.g. Cantonese). Because of wheelchair access laws, elevators are often a requirement in new buildings with multiple floors.
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ENERGY |
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Energy is the ability to do work. It may express itself in different forms; kinetic and potential energy and the ability to do mechanical work; thermal, chemical and electromagnetic energy; nuclear energy, and various other forms. Power is the time rated expenditure of energy.
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ENGINEERING - AUTOMATION |
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Automation (ancient Greek: = self dictated) or industrial automation or numerical control is the use of control systems such as computers to control industrial machinery and processes, replacing human operators. In the scope of industrialization, it is a step beyond mechanization, where human operators are provided with machinery to assist them with the physical requirements of work.
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ENGINEERING - CHEMICAL |
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Chemical engineering is the application of science, in particular chemistry, physics and mathematics, to the process of converting raw materials or chemicals into more useful or valuable forms.
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ENGINEERING - CIVIL |
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In modern usage, civil engineering is a broad field of engineering that deals with the planning, construction, and maintenance of fixed structures, or public works, as they are related to earth, water, or civilization and their processes. Most civil engineering today deals with roads, structures, water supply, sewer, flood control and traffic. In essence, civil engineering is a profession which makes the world a more habitable place to live.
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ENGINEERING - CONTROL SYSTEMS |
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Control engineering is the engineering discipline that focuses on the mathematical modelling systems of a diverse nature, analysing their dynamic behaviour, and using control theory to make a controller that will cause the systems to behave in a desired manner.
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ENGINEERING - ELECTRICAL |
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Electrical engineering (sometimes referred to as electrical and electronics engineering) is a professional engineering discipline that deals with the study and application of electricity, electronics and electromagnetism. The field first became an identifiable occupation in the late nineteenth century with the commercialization of the electric telegraph and electrical power supply. The field now covers a range of sub-disciplines including those that deal with power, control systems, electronics and telecommunications.
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ENGINEERING - GENERAL |
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Engineering is the application of scientific and technical knowledge to solve human problems. Engineers use imagination, judgement and reasoning to apply science, technology, mathematics, and practical experience. The result is the design, production, and operation of useful objects or processes.
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ENGINEERING - INSTRUMENTATION |
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Instrumentation Engineering is a discipline relying on connecting multiple disciplines of engineering.
Measurement and controls, the two facets of instrumentation, have brought technology to an unprecedented degree of precision. Instrumentation enables the measurement of various variables such as flow and pressure. Control works to keep these variables at a desired level of safe, economic and other constrained values. Instrument engineers usually have degrees in chemical engineering, electrical engineering, or mechanical engineering and sometimes in the newer field of control systems engineering.
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ENGINEERING - MECHANICAL |
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Mechanical engineering is a very broad field of engineering that involves the application of physical principles for analysis, design, manufacturing, and maintenance of mechanical systems. The system can be as simple as the design of a chair for comfort or as complex as the operations of a turbocharged engine for speed. It can be as small as the manufacturing of a nano-sized gear or as large as the structure of a supertanker used to carry oil around the world.
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ENGINEERING - STRUCTURAL |
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Structural engineering is the field of civil engineering particularly concerned with the design of complex structural systems. In a practical sense, structural engineering is largely the application of Newtonian mechanics to the design of structural elements and systems: such as buildings, bridges, walls (including retaining walls), dams, tunnels, etc.
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EXPERT WITNESS SALES |
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An expert witness is a witness, who by virtue of education, or profession, or experience, is believed to have special knowledge of his subject beyond that of the average person, sufficient that others may officially (and legally) rely upon his opinion.
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FIBER OPTICS |
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An optical fiber (or fibre) is a transparent thin fiber, usually made of glass or plastic, for transmitting light. Fiber optics is the branch of science and engineering concerned with such optical fibers.
Optical fibers are commonly used in telecommunication systems, as well as in illumination, sensors, and imaging optics.
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FORENSIC LOCKSMITH |
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Practitioners in the lock trade are called locksmiths. Although fitting of keys to replace lost keys to automobiles and homes and the changing of keys for homes and businesses to maintain security are still an important part of locksmithing, locksmiths today are primarily involved in the recommendation and installation of higher quality locksets and the design, implementation and management of keying and key control systems. Most locksmiths are also involved in electronic lock servicing, such as making keys for transponder-equipped vehicles and the implementation and application of access control systems protecting individuals and assets for many large institutions.
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HELICOPTERS |
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A helicopter is an aircraft which is lifted and propelled by one or more horizontal rotors (propellers). Helicopters are classified as rotary-wing aircraft to distinguish them from conventional fixed-wing aircraft. The word helicopter is derived from the Greek words helix (spiral) and pteron (wing). The engine-driven helicopter was invented by the Slovak inventor Jan Bahyl. The first stable, single-rotor, fully-controllable helicopter to enter large full-scale production was made by Igor Sikorsky in 1942.
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HVAC - HEAT VENTITATION AIR CONDITIONING |
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HVAC (pronounced either "H-V-A-C" or, occasionally, "H-VAK") is an initialism/acronym that stands for "heating, ventilation and air-conditioning". This is sometimes referred to as climate control.
These three functions are closely interrelated, as they control the temperature and humidity of the air within a building in addition to providing for smoke control, maintaining pressure relationships between spaces, and providing fresh air for occupants. In modern building designs, the design, installation and control systems of these functions are integrated into a single "HVAC" system.
The term air handler can mean a whole unit including the blower, heating and cooling elements, filter racks or chamber and dampers, but not including the ductwork through the building.
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