CONSUMER CONFUSION |
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Consumers can and do get confused, especially with the massive increase in choice available and the increase in complexity of products. It seems plausible that consumer confusion, like most consumer attributes, must have a direct and significant impact on marketing strategy. Yet most of what is written on the subject is tangential and scattered over a number of disciplines. A study explores the various views together under one single heading that will be of interest to marketers and business managers.
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LAND USE PLANNING & ZONING |
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Land Use Planning is the term used for a branch of public policy which encompasses various disciplines which seek to order and regulate the use of land in an efficient way.
Despite confusing nomenclature, the essential function of planning remains the same whatever term is applied. The Canadian Planners Association offers a definition that; "[Land Use] Planning means the scientific, aesthetic, and orderly disposition of land, resources, facilities and services with a view to securing the physical, economic and social efficiency, health and well-being of urban and rural communities"
Zoning is a North American term for a system of land-use regulation. The word is derived from the practice of designating permitted uses of land based on mapped zones which separate one part of a community from another. Zoning regulations fall under the police power rights governments may exercise over real property. Theoretically, its primary purpose is to segregate uses that are thought to be incompatible; in practice, zoning is used as a permitting system to prevent new development from harming existing residents or businesses. Zoning is commonly controlled by local governments such as counties or municipalities.
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