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| Expert witness experience in marketing and advertising, past Chairman of Advertising Research Foundation, 25 years experience advising Fortune 500 companies and advertising/public relations agencies.
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| Harvard Doctoral and MBA degree. Distinguished Professor of Marketing and International Business. Widely published globally recognized authority. Author of leading marketing textbooks.
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| EW #260 has over 45 years of hands-on experience in all phases of the restaurant, hotel and franchising industries.
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| One of the most respected marketing experts in Silicon Valley. The guy who built one of the most celebrated integrated marketing firms of the 90's.
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| Peter Kent is the author of more books about the Internet than any
other author, from the Complete Idiot's Guide to the Internet to
Search Engine Optimization for Dummies and Pay Per Click Search
Engine Marketing for Dummies. Kent has an unusual mix of skills and
experience: a combination of business experience, strong technical
skills, extensive knowledge of the Internet, and real-world
e-commerce experience....
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| Campos & Stratis is an innovative leader in the field of forensic accounting, economic damage analyses, intellectual property valuation, financial impact analyses and litigation services. We assist our clients in many aspects of intellectual property management - from the initial strategy development to expert witness testimony.
Our background, knowledge and experience of the litigation process, will aid the court’s clear understanding of complex events and concepts....
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| Medical illustration and exhibit presentation graphic design for litigation support
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| EW #14032 is a 30-year veteran of the publishing and advertising industry, he is well versed in all facets of the business.
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| EW #900 has forensic experience in personal injury, wrongful termination, breach of contract, economic damages (personal & business) and antitrust cases.
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| All aspects of confusion surveys for litigation, including sample selection, questionnaire design and testing, quality control, data analysis, and expert testimony support.
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| EW #11318 has unusual strengths as an expert witness with both a five year academic record at Stern Business School at NYU, and 30 years of executive experience in the advertising industry.
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| 30 years of industry experience with an advertising agency and a multinational packaged goods.
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| Commercial expert in wireless and mobile communications worldwide. Has testified for several Tier 1 carriers and technology vendors with an excellent and unblemished track record.
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| I'm a amusment ride Expert with over 40 years experence in amusemet rides.ihave grown up in the outdoor amusement ride business.and i have come to know all aspects of the outdoor amusement Business.
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| Former chief marketing officer of The Coca-Cola Company. Former President of Marketing and Distribution for Columbia Pictures, Professor of Marketing at the University of California at Berkeley
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| Providing unique perspectives and practical assistance in drug issues based on 37 years with FDA in all aspects of drug regulation and on consulting and expert witness experience.
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| The Lakeshore Group provides Expert Witness, Litigation Support and Financial Research Services to defense and plaintiff attorneys as well as private clients throughout the United States.
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| EW #753 is a music theorist, forensic musicologist, and holds the degrees of Juris Doctor and Doctor of Philosophy in Music Theory.
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| Experienced in State & Federal litigation, cost analysis of logistics and transportation/trucking issues. Serve as Executive Consultant to Ernst & Young LLP, Cap Gemini US Consulting.
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| Internet marketing strategy and search engine optimization consulting frm providing individual consultations for online b2b and b2c web sites
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| EW #3577 is in practice as a litigation and insurance claim consultant and expert witness to the legal and insurance industries.
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| Expert witness on matters related to photography, copyright infringement, business practices, lost film, contracts, model releases, rights of privacy, photography licensing, photography stock.
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| 25 years internationally recognized expertise in the area of railway track and structures, railway operations, and maintenance.
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| EW #13702 has specialized in memory research for 32 years. He has published over 100 articles and 15 books on memory.
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| A Registered Dietitian with nine years of experience.
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| EW #13704 memory researcher 32 years, higly published, expert witness on trademark infringement, and survey methodology
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| Services relating to 911 and CAD event and dispatch creation for litigation. Specializes in large dispatch center event recreation and alanysis
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| Dr. Pitman is Professor of Psychiatry at Harvard Medical School and an internationally recognized researcher, teacher, and clinician focusing on post-traumatic stress disorder (PTSD). He is board-certified in psychiatry and forensic psychiatry. He has 124 publications in the medical literature on PTSD, including 8 on its forensic aspects. He served on the committee that wrote the current diagnostic criteria for PTSD. Although Dr. Pitman works full-time as an academic psychiatrist, he has a small...
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| Expert Witness Marketing & Training - legal appropriate marketing for expert consultants; extensive resources and customized strategies to increase visibility and credibility and attract more clients
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| Looking for a publishing and advertising expert?
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Find Publishing And Advertising experts and consultants for Publishing And Advertising litigation support at www.expertwitness.com. Available to be Publishing And Advertising expert witnesses and provide Publishing And Advertising forensic consulting in Publishing And Advertising litigation, in addition prepare Publishing And Advertising expert witness reports for use in deposition and/or in-court trial testimony.
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Categories To Find "Publishing And Advertising" Experts:
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ADVERTISING |
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Firms in the advertising and public relations services industry prepare advertisements for other companies and organizations and design campaigns to promote the interests and image of their clients. This industry also includes media representativesÂfirms that sell advertising space for publications, radio, television, and the Internet; display advertisersÂbusinesses engaged in creating and designing public display ads for use in shopping malls, on billboards, or in similar media; and direct mail advertisers. A firm that purchases advertising time (or space) from media outlets, thereafter reselling it to advertising agencies or individual companies directly, is considered a media buying agency. Divisions of companies that produce and place their own advertising are not considered part of this industry.
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AFFILIATE MARKETING |
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Affiliate Marketing is a popular method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of the practice of paying finder's-fees for the introduction of new clients to a business. Compensation may be made based on a certain value for each visit (Pay per click), registrant (Pay per lead), or a commission for each customer or sale (Pay per Sale), or any combination.
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AFFIRMATIVE ACTION |
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Affirmative action (U.S. English), or positive discrimination (British English), is a policy or a program aimed at increasing the representation of members of groups that have traditionally been discriminated against. This typically focuses on education, employment, government contracting, health care, or social welfare.
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BICYCLE HELMETS |
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A bicycle helmet is designed to provide head protection for cyclists. Helmets are most suitable for preventing injury in straight falls, and for reducing friction related damage to the head. Modern bicycle helmets were first developed in the 1970s.
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BUILDING INSPECTION |
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Construction and building inspectors examine buildings, highways and streets, sewer and water systems, dams, bridges, and other structures to ensure that their construction, alteration, or repair complies with building codes and ordinances, zoning regulations, and contract specifications. Building codes and standards are the primary means by which building construction is regulated in the United States for the health and safety of the general public. National model building codes are published by the International Code Council (ICC), although many localities have additional ordinances and codes that modify or add to the National model codes. To monitor compliance with regulations, inspectors make an initial inspection during the first phase of construction and follow up with further inspections throughout the construction project. However, no inspection is ever exactly the same. In areas where certain types of severe weather or natural disasterssuch as earthquakes or hurricanesare more common, inspectors monitor compliance with additional safety regulations designed to protect structures and occupants during those events.
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CANCER - LUNG |
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Lung cancer is a cancer of the lungs characterised by the presence of malignant tumours. Most commonly it is bronchogenic carcinoma (about 90%). Lung cancer is one of the most lethal of cancers worldwide, causing up to 3 million deaths annually. Only one in ten patients diagnosed with this disease will survive the next five years. Although lung cancer was previously an illness that affected predominately men, the lung cancer rate for women has been increasing in the last few decades, which has been attributed to the rising ratio of female to male smokers.
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CONSUMER MARKETING |
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Find CONSUMER MARKETING experts and consultants for CONSUMER MARKETING litigation support. Available to be CONSUMER MARKETING expert witnesses and provide CONSUMER MARKETING forensic consulting in CONSUMER MARKETING litigation, in addition prepare CONSUMER MARKETING expert witness reports for use in deposition and/or in-court trial testimony.
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CONTEST / SWEEPSTAKES / LOTTERY / DRAWINGS |
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A sweepstakes is technically a lottery in which the prize is financed through the tickets sold. In the United States the word has become associated with promotions where prizes are given away for free. In other words, they specifically do not require a purchase to enter (these are called prize draws in the United Kingdom). Sweepstakes sponsors are very careful to dis-associate themselves from any suggestion that players must pay to enter, as this would bring them into conflict with lottery laws. The popularity of the term sweepstakes may derive from the Irish Sweepstakes, which was very popular throughout the world from the 1930s to the 1980s.
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COPYRIGHT - INFRINGEMENT |
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Copyright infringement is the unauthorized use of copyrighted material in a manner that violates one of the copyright owner's exclusive rights, such as the right to reproduce or perform the copyrighted work, or to make derivative works that build upon it. The slang term bootleg (derived from the use of the shank of a boot for the purposes of smuggling) is often used to describe illicitly copied material.
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CRISIS COMMUNICATIONS |
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Crisis communications is the art and science of working with the public through the print, broadast, cable and Internet media when an event, which could have negative, devastating impact to a governmental, corporate or non-profit organization, suddenly starts to gather hurricane strength. It is the most creative and exhausting counseling that a public relations and public affairs professional would be asked to perform as he turns a negative into a positive.
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DEFAMATION |
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In English and American law, and systems based on them, libel and slander are two forms of defamation (or defamation of character), which is the tort or delict of publishing (meaning to a third party) a false statement that negatively affects someone's reputation. "Defamation" is the term generally used internationally, and is accordingly used in this article where it is not necessary to distinguish between "libel" and "slander".
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DISCOURSE ANALYSIS |
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Discourse analysis (DA) is a general term for number of approaches to analysing language use, regardless of production form (e.g., writing, speaking, signing). The term discourse analysis first entered general use as the title of a paper published by Zellig Harris in 1952. Harris' method was more of an expansion of grammatical analysis than what is now commonly thought of as discourse analysis, and as a result this portion of his work is now largely neglected, other than the title itself. Thus, most discourse analysts following Harris have conducted work that falls under the heading of pragmatics in modern linguistics, rather than syntactics, though many discourse analysts would reject linguists tripartite division of the main characteristics of language--the third characteristic being "semantics."
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EXPERT WITNESS SALES |
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An expert witness is a witness, who by virtue of education, or profession, or experience, is believed to have special knowledge of his subject beyond that of the average person, sufficient that others may officially (and legally) rely upon his opinion.
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INTELLECTUAL PROPERTY - ANALYSIS |
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In law, intellectual property (IP) is a broad entitlement extending the concept of property beyond its materialist definitions to include information, ideas, and other intangible assets in their expressed form. Depending on jurisdiction, IP rights generally enable the holder to exercise exclusive rights over the the subject matter (or "work") of the IP using copyright, patent, trademark, industrial design right and similar legal protections. The term reinforces that such works are the product of the mind or intellect and that any rights may be protected at law in the same way as any other form of property.
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INTELLECTUAL PROPERTY - LICENSING |
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In law, intellectual property (IP) is a broad entitlement extending the concept of property beyond its materialist definitions to include information, ideas, and other intangible assets in their expressed form. Depending on jurisdiction, IP rights generally enable the holder to exercise exclusive rights over the the subject matter (or "work") of the IP using copyright, patent, trademark, industrial design right and similar legal protections. The term reinforces that such works are the product of the mind or intellect and that any rights may be protected at law in the same way as any other form of property.
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INTERNET |
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The Internet, or simply the Net, is the publicly accessible worldwide system of interconnected computer networks that transmit data by packet switching using a standardized Internet Protocol (IP). It is made up of thousands of smaller commercial, academic, domestic, and government networks. It carries various information and services, such as electronic mail, online chat, and the interlinked Web pages and other documents of the World Wide Web.
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ISO 9000 |
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ISO 9000 is an ISO standard for Quality Management Systems.
ISO 9000 was developed from the British Standards Institution's BS 5750. The ISO 9000 standard is maintained by ISO (the International Organization for Standardization) and administered by accreditation and certification bodies. It is widely used in manufacturing, although high costs and difficulties with implementation have led to many companies using alternatives such as IC9700, or IC9200, both of which are issued by the International Charter, or their own specific in-house 'standard'.
Some countries re-label ISO 9000 as a national standard. (e.g. IR 9000 in Iran).
It should be emphasised that ISO 9000 does not guarantee the quality of the end products - rather, it certifies that the correct manufacturing process is being carried out.
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LIBEL |
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In English and American law, and systems based on them, libel and slander are two forms of defamation (or defamation of character), which is the tort or delict of publishing (meaning to a third party) a false statement that negatively affects someone's reputation. "Defamation" is the term generally used internationally, and is accordingly used in this article where it is not necessary to distinguish between "libel" and "slander".
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MANAGEMENT |
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Management" (from Old French ménagement "the art of conducting, directing", from Latin manu agere "to lead by the hand") characterises the process of leading and directing all or part of an organization, often a business, through the deployment and manipulation of resources (human, financial, material, intellectual or intangible). Early twentieth-century management writer Mary Parker Follett defined management as "the art of getting things done through people."
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MARKET RESEARCH |
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Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors and the market. Market research can help create a business plan, launch a new product or service, fine tune existing products and services, expand into new markets etc. It can be used to determine which portion of the population will purchase the product/service, based on variables like age, gender, location and income level. It can be found out what market characteristics your target market has. With market research companies can learn more about current and potential customers.
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OPHTHALMOLOGY |
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Ophthalmology is the branch of medicine which deals with the diseases of the eye and their treatment. The word ophthalmology comes from the Greek roots ophthalmos meaning eye and logos meaning word; ophthalmology literally means "the science of eyes." As a discipline it applies to animal eyes also, since the differences from human practice are surprisingly minor and are related mainly to differences in anatomy or prevalence, not differences in disease processes. By convention the term ophthalmologist is more restricted and implies a medically trained specialist. Since ophthalmologists perform operations on eyes, they are generally categorized as surgeons.
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ORGAN TRANSPLANT |
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An organ transplant is the transplantation of a whole or partial organ from one body to another (or from a donor site on the patient's own body), for the purpose of replacing the recipient's damaged or failing organ with a working one from the donor site. Organ donors can be living, or deceased (previously referred to as cadaveric).
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PAY PER CLICK ADVERTISING - PPC |
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Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines.
Advertisers bid on "keywords" that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product or service. For example, if an advertiser sells red widgets, he/she would bid on the keyword "red widgets", hoping a user would type those words in the search bar, see their ad, click on it and buy. These ads are called "sponsored links" or "sponsored ads" and appear next to and sometimes above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad.
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