ADVERTISING |
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Firms in the advertising and public relations services industry prepare advertisements for other companies and organizations and design campaigns to promote the interests and image of their clients. This industry also includes media representativesÂfirms that sell advertising space for publications, radio, television, and the Internet; display advertisersÂbusinesses engaged in creating and designing public display ads for use in shopping malls, on billboards, or in similar media; and direct mail advertisers. A firm that purchases advertising time (or space) from media outlets, thereafter reselling it to advertising agencies or individual companies directly, is considered a media buying agency. Divisions of companies that produce and place their own advertising are not considered part of this industry.
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AFFILIATE MARKETING |
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Affiliate Marketing is a popular method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of the practice of paying finder's-fees for the introduction of new clients to a business. Compensation may be made based on a certain value for each visit (Pay per click), registrant (Pay per lead), or a commission for each customer or sale (Pay per Sale), or any combination.
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EMERGENCY MANAGEMENT |
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Emergency preparedness is a set of doctrines to prepare civil society to cope with - or plan for - natural or man-made disasters. Emergency Operations or Disaster relief are the subset of these doctrines that are concerned with recovery efforts; these comprise the execution or implementation of the Emergency preparedness plans. This is usually a government policy adapted from civil defense to prepare for nonmilitary civil emergencies before they happen. Emergency management involves plans, structures and arrangements established to engage the normal endeavours of government, voluntary and private agencies in a comprehensive and coordinated way to respond to the whole spectrum of emergency needs. This is also known as disaster management
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EXPERT WITNESS SALES |
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An expert witness is a witness, who by virtue of education, or profession, or experience, is believed to have special knowledge of his subject beyond that of the average person, sufficient that others may officially (and legally) rely upon his opinion.
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PLASTICS |
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Plastic covers a range of synthetic or semisynthetic polymerization products. They are composed of organic condensation or addition polymers and may contain other substances to improve performance or economics. There are few natural polymers generally considered to be "plastics". Plastics can be formed into objects or films or fibers. Their name is derived from the fact that many are malleable, having the property of plasticity. Plastics are designed with immense variation in properties such as heat tolerance, hardness, resiliency and many others. Combined with this adaptability, the general uniformity of composition and light weight of plastics ensures their use in almost all industrial segments.
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TRADEMARK INFRINGEMENT |
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Trademark infringement is a violation of the exclusive rights attaching to a registered trademark without the authorisation of the trademark owner or any licensees. Infringement may occur when one party, the infringer, uses a trademark which is identical or confusingly similar to a registered trademark owned by another party, in relation to products or services which are identical or similar to the products or services which the registration covers. An owner of a registered trademark may commence legal proceedings against a party which infringes its registration.
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