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Expert # 6,977   University Of Londre Expert Los Angeles, CA
30+ years of Marketing, Advertising, Media & Communication. Experienced. Fast. Creative. Problem Solver. Graduate Marketing Instructor at USC. Advertising Agency & Client Problem Solver.   
Expert # 14,201   University Of Londre Expert LOS ANGELES, CA
Marketing Executive. Client experienced. Advertising Agency background. Professor at USC, CSUN, LMU, Pepperdine University.   
University Of Londre   University Of Londre Expert
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ADVERTISING

Firms in the advertising and public relations services industry prepare advertisements for other companies and organizations and design campaigns to promote the interests and image of their clients. This industry also includes media representatives—firms that sell advertising space for publications, radio, television, and the Internet; display advertisers—businesses engaged in creating and designing public display ads for use in shopping malls, on billboards, or in similar media; and direct mail advertisers. A firm that purchases advertising time (or space) from media outlets, thereafter reselling it to advertising agencies or individual companies directly, is considered a media buying agency. Divisions of companies that produce and place their own advertising are not considered part of this industry.

AFFIRMATIVE ACTION

Affirmative action (U.S. English), or positive discrimination (British English), is a policy or a program aimed at increasing the representation of members of groups that have traditionally been discriminated against. This typically focuses on education, employment, government contracting, health care, or social welfare.

AGE DISCRIMINATION

Ageism is bias against a person or group on the grounds of age. When that bias is the primary motivation behind acts of discrimination against that person or group, then those acts constitute age discrimination.

AGRICULTURE

Agriculture (a term which encompasses farming) is the art, science or practice of producing food, feed, fiber and many other desired goods by the systematic raising of plants and animals. Agri is from Latin ager ("a field"), and culture is from Latin cultura, meaning "cultivation" in the strict sense of tillage of the soil. Thus a literal reading of the English word yields tillage of the soil of a field. In actual usage, Agriculture denotes a broad array of activities essential to food and material production, including all techniques for raising and processing livestock (see Animal husbandry) no less than those essential to crop planting and harvesting.

ALCOHOL ABUSE

Alcoholism is the compulsive consumption of alcohol. Some believe it to be a biological disease. The etiology and nature of alcoholism are both currently being debated within the medical and scientific communities and the very definition of alcoholism is a part of that debate. Alcoholism is often a controversial subject and the disease hypothesis represents a focus of the debate.

AMBULANCE

An ambulance is a vehicle designated for the transport of sick or injured people. The first ambulances called by that name were horse ambulances used in the American Civil War. The first practical ambulances were created by Dominique Jean Larrey, a French surgeon (1766–1842), for use in the Napoleonic Wars. Modern-day ambulances are typically large automobiles on a van or light truck chassis.

AMUSEMENT PARKS

Amusement park is the more generic term for a collection of rides and other entertainment attractions assembled for the purpose of entertaining a fairly large group of people. An amusement park is more elaborate than a simple city park or playground, as an amusement park is meant to cater to adults, teenagers, and small children.

ANESTHESIOLOGY

Anesthesiology is the branch of medicine that studies anesthesia and anesthetics. It is branch of medicine that deals with administration of pain relief during surgical and clinical procedures. Pain management is the discipline concerned with the relief of pain.

ANTITRUST

Antitrust or competition laws are laws which seek to promote economic and business competition by prohibiting anti-competitive behavior and unfair business practices. Government agencies known as competition regulators regulate antitrust laws, and may also be responsible for regulating related laws dealing with consumer protection.

ARCHITECTURE

Architecture (from Latin, architectura and ultimately from Greek, αρχιτεκτων, "a master builder", from αρχι- "chief, leader" and τεκτων, "builder, carpenter")[1] is the art and science of designing buildings and structures. A wider definition would include within its scope the design of the total built environment, from the macrolevel of town planning, urban design, and landscape architecture to the microlevel of creating furniture. Architectural design usually must address both feasibility and cost for the builder, and function and aesthetics for the user.

ATHLETICS

Find ATHLETICS experts and consultants for ATHLETICS litigation support. Available to be ATHLETICS expert witnesses and provide ATHLETICS forensic consulting in ATHLETICS litigation, in addition prepare ATHLETICS expert witness reports for use in deposition and/or in-court trial testimony.

AUTO - AIR BAGS

An airbag, also known as a Supplementary/Secondary Restraint System (SRS) or as an Air Cushion Restraint System (ACRS), is a flexible membrane or envelope, inflatable to contain air or some other gas. Air bags are most commonly used for cushioning, in particular after very rapid inflation in the case of an automobile collision.

AUTOPSIES

An autopsy, also known as a post-mortem examination or an obduction, is a medical procedure that consists of a thorough examination of a corpse to determine the cause and manner of a persons death and to evaluate any disease or injury that may be present. It is usually performed by a specialized medical doctor called a pathologist.

AVIATION

Aviation or Air transport refers to the activities surrounding mechanical flight and the aircraft industry. Aircraft, include fixed wing (airplane) and rotary wing (helicopter/autogyro) types, as well as lighter-than-air craft such as balloons and airships (also known as dirigibles).

BANK COMPLIANCE

Compliance requirements are a series of directives established by United States federal government agencies that summarize hundreds of federal laws and regulations applicable to Federal assistance. Bank regulations are a form of government regulation which subject banks to certain requirements, restrictions and guidelines, aiming to uphold the soundness and integrity of the financial system. A bank is an institution that provides financial service, particularly taking deposits and extending credit.

BANKING

A bank is an institution that provides financial service, particularly taking deposits and extending credit.

BANKING REGULATION

Bank regulations are a form of government regulation which subject banks to certain requirements, restrictions and guidelines, aiming to uphold the soundness and integrity of the financial system. A bank is an institution that provides financial service, particularly taking deposits and extending credit.

BANKRUPTCY

Bankruptcy is a legally declared inability or impairment of ability of an individual or organization to pay their creditors. A declared state of bankruptcy can be requested by creditors in an effort to recoup a portion of what they are owed; however, in the overwhelming majority of cases, the bankruptcy is initiated by the bankrupt individual or organization.

BARIATRIC MEDICINE

Bariatrics is the branch of medicine that deals with the causes, prevention, and treatment of obesity.

BATTERIES

In science and technology, a battery is a device that stores chemical energy and makes it available in an electrical form. Batteries consist of electrochemical devices such as one or more galvanic cells, fuel cells or flow cells. The earliest known artifacts that may have been batteries are the Baghdad Batteries, from some time between 250 BCE and 640 CE. The modern development of batteries started with the Voltaic pile developed by the Italian physicist Alessandro Volta in 1800. The worldwide battery industry generates 48 billion dollars in sales annually (2005 estimate).

BICYCLE HELMETS

A bicycle helmet is designed to provide head protection for cyclists. Helmets are most suitable for preventing injury in straight falls, and for reducing friction related damage to the head. Modern bicycle helmets were first developed in the 1970s.

BIOMECHANICS

Biomechanics is the research and analysis of the mechanics of living organisms.

BIOMEDICAL ENGINEERING

Biomedical engineers use their expertise in biology, medicine, physics, mathematics, engineering science and communication to make the world a healthier place. The biomedical engineer is ideally trained to work at the intersection of science, medicine and mathematics to solve biological and medical problems.

BOILERS

A boiler is a closed vessel in which water or other fluid is heated under pressure. The steam or hot fluid is then circulated out of the boiler for use in various process or heating applications. A safety valve is required to prevent over pressurisation and possible explosion of a boiler.

BUILDING CODE

A building code is a set of laws that specify how buildings should be constructed. This is generally considered the minimum acceptable level of safety for a new building in a jurisdiction. Building codes are generally intended to be applied by architects and engineers. There are often other codes or sections of the building code that have more prescriptive requirements that apply to housing (one and two family dwellings).

BURN MEDICINE

Burns injure the skin layers and can also injure other parts of the body, such as muscles, nerves, lungs, and eyes. Burns are defined as first-, second-, third-, or fourth-degree, depending on how many layers of skin and tissue are burned.

CHEMICALS / ELEMENTS

A chemical element, often called simply element, is a chemical substance that cannot be divided or changed into other chemical substances by any ordinary chemical technique. The smallest unit of this kind of chemical substances is an atom, and the term "atom" is typically used to refer to atoms of particular elements. An element is a class of substances that contain the same number of protons in all its atoms. Chemicals are made from Chemical Elements.

CHILD PORNOGRAPHY

Generally, child pornography (sometimes referred to as CP, child porn, KP, or kiddie porn) is an illegal form of pornography, featuring minors. The term "child" is defined for this purpose by each country's child pornography laws, and these laws also set forth criteria to use in determining whether a particular depiction of a child is child pornography.

CHILD PSYCHIATRY

The Child Psychiatry conducts research on the diagnosis, treatment, and neurobiology of childhood psychiatric disorders.

Find CHILD PSYCHIATRY experts and consultants for CHILD PSYCHIATRY litigation support. Available to be CHILD PSYCHIATRY expert witnesses and provide CHILD PSYCHIATRY forensic consulting in CHILD PSYCHIATRY litigation, in addition prepare CHILD PSYCHIATRY expert witness reports for use in deposition and/or in-court trial testimony.

CHRONIC PAIN

CHRONIC PAIN - While acute pain is a normal sensation triggered in the nervous system to alert you to possible injury and the need to take care of yourself, chronic pain is different. Chronic pain persists. Pain signals keep firing in the nervous system for weeks, months, even years. There may have been an initial mishap -- sprained back, serious infection, or there may be an ongoing cause of pain -- arthritis, cancer, ear infection, but some people suffer chronic pain in the absence of any past injury or evidence of body damage. Many chronic pain conditions affect older adults.

CIVIL RIGHTS - EQUAL RIGHTS

Civil rights are the protections and privileges of personal liberty given to all citizens by law. Civil rights are distinguished from "human rights" or "natural rights"; civil rights are rights that are bestowed by nations on those within their territorial boundaries, while natural or human rights are rights that many scholars claim ought to belong to all people. For example, the philosopher John Locke (1632-1704) argued that the natural rights of life, liberty, and property should be converted into civil rights and protected by the sovereign state as an aspect of the social contract. Others have argued that people acquire rights as an inalienable gift from a god or at a time of nature before governments were formed.

CLOTHING / GARMENT / APPAREL

Clothing is defined, in its broadest sense, as coverings for the torso and limbs as well as coverings for the hands (gloves), feet (socks, shoes, sandals, boots) and head (hats, caps). Humans nearly universally wear clothing, which is also known as dress, garments, attire, or apparel. People wear clothing for functional as well as for social reasons. Clothing protects the vulnerable nude human body from the extremes of weather and other features of our environment. But every article of clothing also carries a cultural and social meaning.

COMMODITIES

The word commodity is a term with distinct meanings in business and in Marxian political economy. For the former, it is a largely homogeneous product, whereas for the latter, it refers generically to wares offered for exchange. Linguistically, the word commodity came into use in English in the 15th century, being derived from the French word "commodité" meaning "benefit, profit", similar in meaning to biens (goods). The Latin root meaning is commoditas, referring variously to the appropriate measure of something; a fitting state, time or condition; a good quality; efficaciousness or propriety; and advantage, or benefit. The German equivalent is die Ware, i.e. wares or goods offered for sale.

COMPUTER / INFORMATION SCIENCES

Computer science is the study of the theoretical foundations of information and computation and their implementation and application in computer systems.[1] Many diverse fields exist within the broader discipline of computer science; some emphasize the computation of specific results (such as computer graphics), while others (such as computational complexity theory) relate to properties of algorithms used in performing computations. Still others focus on the problems involved in implementing computations. For example, programming language theory studies approaches to describing a computation, while computer programming applies specific programming languages to craft a solution to some concrete computational problem.

CONSUMER MARKETING

Find CONSUMER MARKETING experts and consultants for CONSUMER MARKETING litigation support. Available to be CONSUMER MARKETING expert witnesses and provide CONSUMER MARKETING forensic consulting in CONSUMER MARKETING litigation, in addition prepare CONSUMER MARKETING expert witness reports for use in deposition and/or in-court trial testimony.

COPYRIGHT - GENERAL

Copyright is a set of exclusive rights granted by governments to regulate the use of a particular expression of an idea or information. At its most general, it is literally "the right to copy" an original creation. In most cases, these rights are of limited duration. The symbol for copyright is ©.

CRIMINOLOGY

Criminology is the study of crime as a social phenomenon, including the causes and consequences of crime, criminal behavior, as well as the development of, and impact of laws. Research in criminology applies the scientific method to test hypotheses and ultimately develop theories that help explain the causes and other aspects of crime. Though both deal with crime, criminology differs from criminal justice in that latter focuses on the components of the justice system including police, courts, and corrections.

CRISIS COMMUNICATIONS

Crisis communications is the art and science of working with the public through the print, broadast, cable and Internet media when an event, which could have negative, devastating impact to a governmental, corporate or non-profit organization, suddenly starts to gather hurricane strength. It is the most creative and exhausting counseling that a public relations and public affairs professional would be asked to perform as he turns a negative into a positive.

CRISIS MANAGEMENT

Crisis management involves identifying a crisis, planning a response to the crisis and confronting and resolving the crisis. Crisis management can be applied in almost any field of endeavor, but it is most commonly used in international relations, political science and management. For more about crisis management in international relations, see International crisis.

DEATH PENALTY

Capital punishment, or the death penalty, is governmental killing by execution as punishment for a crime often called a capital offense or a capital crime. Historically, the execution of criminals and political opponents was used by nearly all societies either by means of judicial process or through political motivations such as the supression of political dissent. Among democratic countries around the world, most European and Latin American ones have abolished capital punishment (except the United States, Guatemala and most of the Caribbean), while democracies in Asia and Africa retain it. Among nondemocratic countries the use of the death penalty is common.

DERMATOLOGY

Dermatology (from Greek derma, "skin") is a branch of medicine dealing with the skin and its appendages (hair, nails, sweat glands etc). A medical doctor who specializes in dermatology is a dermatologist. The surgical practice of dermatology is dermasurgery.

DISCOURSE ANALYSIS

Discourse analysis (DA) is a general term for number of approaches to analysing language use, regardless of production form (e.g., writing, speaking, signing). The term discourse analysis first entered general use as the title of a paper published by Zellig Harris in 1952. Harris' method was more of an expansion of grammatical analysis than what is now commonly thought of as discourse analysis, and as a result this portion of his work is now largely neglected, other than the title itself. Thus, most discourse analysts following Harris have conducted work that falls under the heading of “pragmatics” in modern linguistics, rather than “syntactics,” though many discourse analysts would reject linguists’ tripartite division of the main characteristics of language--the third characteristic being "semantics."

DISCRIMINATION

To discriminate socially is to make a distinction between people on the basis of class or category without regard to individual merit. Examples include racial, religious, sexual, disability, ethnic and age-related discrimination. Some distinctions between people which are based just on individual merit (such as personal appearance) are not discriminatory.

DNA TESTING

Deoxyribonucleic acid (DNA) is a nucleic acid —usually in the form of a double helix— that contains the genetic instructions specifying the biological development of all cellular forms of life, and most viruses. DNA is a long polymer of nucleotides and encodes the sequence of the amino acid residues in proteins using the genetic code, a triplet code of nucleotides.

Genetic fingerprinting, DNA testing, DNA typing, and DNA profiling are techniques used to distinguish between individuals of the same species using only samples of their DNA. Its invention by Sir Alec Jeffreys at the University of Leicester was announced in 1985.

DOCUMENTS - ANALYSIS, LINGUISTICS, HANDWRITING

Find DOCUMENTS - ANALYSIS, LINGUISTICS, HANDWRITING experts and consultants for DOCUMENTS - ANALYSIS, LINGUISTICS, HANDWRITING litigation support.

DOORS AND GATES

A door is a generally floor-length opening in a wall (or other partition), often equipped with a hinged or sliding panel which can be moved to leave the opening accessible, or to close it more or less securely. Doors are nearly universal in structures of all kinds (especially houses and other buildings), allowing passage between inside and outside, or among internal rooms. Doors are also found in vehicles, cupboards, cages, etc. A gate is a point of entry to a space enclosed by walls, or an opening in a fence. Gates may prevent or control entry or exit, or they may be merely decorative.

DWI - Driving While Intoxicated

Drunk driving is the act of operating a motor vehicle under the influence of alcohol and/or drugs to the degree that mental and motor skills are impaired. It is illegal in all jurisdictions within the U.S.. The specific criminal offense is usually called driving under the influence [of alcohol and/or other drugs] (DUI), and in some states driving while intoxicated (DWI) or operating while impaired (OWI). Such laws may also apply to boating or piloting aircraft.

E-COMMERCE

Electronic Commerce (also referred to as EC, e-commerce eCommerce or ecommerce) consists primarily of the distributing, buying, selling, marketing and servicing of products or services over electronic systems such as the Internet and other computer networks.

ECONOMETRICS

Econometrics literally means 'economic measurement'. It is a combination of mathematical economics, statistics, economic statistics and economic theory. The two main purposes of econometrics are to give empirical content to economic theory and also to empirically verify economic theory. For example, econometrics could empirically verify if indeed a given demand curve slopes downward as economic theory would suggest. Empirical content is also given in that a numerical value would be given to this slope, while economic theory alone is usually mute on actual specific values.

ECONOMIC ANALYSIS

Economic base analysis was developed by Robert Murray Haig in his work on the Regional Plan of New York in 1928. Briefly, activities in an area divide into two categories – basic and non-basic. Basic industries are those exporting from the region; non-basic (or service) in